| With the development of the times,on the basis of the increasingly affluent material life,the demand for cultural industry and entertainment industry has been generated.Since the 1980s and 1990s,China's cultural and entertainment industry has gradually begun to develop.However,due to the late start time and short research cycle,there are few related research results.In the current research results,most of the program "super girl" series produced and broadcasted by Hunan Satellite TV in 2005 is regarded as the beginning of China's talent show.In the following years,the series of singing talent show "the voice of China" produced and broadcast by Zhejiang satellite TV also attracted the attention of some scholars.In 2018,the idol cultivation variety show "creation 101" produced and broadcasted by Tencent video was a hit,which attracted many audiences and attracted the attention of academic circles.Compared with traditional talent shows,idol cultivation shows have made great changes in program production concept,broadcasting platform and talent selection mode:the program integrates the concept of "idol cultivation",enriching the connotation of single talent show,which is the whole process that fans pay time,emotion and money to accompany players from plain people to idols;the program broadcasting platform turns from TV platform media to Internet Video platform media;the way of talent show has changed from traditional tutor selection and judge selection to fans selection,audience selection and public selection.In this paper,Tencent video platform idol nurturing program "creative camp 2019" as the main body of the study,the American scholar Henry Jenkins theory of participatory culture as the theoretical path,the program "creative camp 2019" related fan behavior research.This paper attempts to find out the reason why the talent show has been transformed into the idol cultivation program through the study of fans' behavior.Henry Jenkins is a famous American scholar.His book "text poacher:TV fans and participatory culture" and his theory"participatory culture" play an important role in the study of fan culture.The research of this paper is not only to explore the influence of fans' behavior behind the reason of domestic talent show reform,but also to explore the performance of Jenkins theory "participatory culture" in the fans' culture in cyberspace.In this paper,participatory observation method and questionnaire method are used to conduct the research.The fans of the program "creative camp 2019" are observed by the author himself,the fans of the program are observed,and all kinds of network communities of the fans of the program are observed.This paper focuses on the fans' behaviors of communication and economy both inside and outside the program,and tries to find out and analyze the reasons why the talent show is transformed into the idol cultivation program.Through research,it is found that fans,as a group with great enthusiasm,communication potential and economic potential,have not been paid attention to by talent show producers for many years because of stereotypes such as "extreme" and "brainless".In recent years,due to the success of similar overseas programs,program producers have seen the great potential of fans.It is undoubtedly a two-way success for the program and the fans to transform the talent show into the idol cultivation program.The reform of the program has won the participation and payment of a large number of fans,and brought high popularity,high attention and high economic benefits to the program.The fans have obtained emotional satisfaction in this Carnival participation behavior and found a way to express their personal love emotion,That is to say,participating in the process of cultivating idols,while obtaining satisfaction,due to various personal fan behaviors,the experience of watching programs has been transformed into a rich and complex participatory culture. |
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