Operation And Optimization Strategy Of Tik Tok Account In Public Libraries

The progress of science and technology and the development of society have a great impact on the library,and the way we get information has changed.In the digital age,people can get information through the network and new media,and the way to get information is not limited by time and place.The traditional library is difficult to meet the diversified needs of users.As a traditional social information exchange center,the status of the library is gradually weakened,and more and more libraries are facing more severe challenges.All these forces the library to change its service mode,combine with the development of the times,use new ways to attract readers and expand its influence.Modern library is developing towards automation,digitization and intellectualization.Under the current environment,the traditional functions and status of the library have been greatly impacted.How to improve the competitiveness of the library,promote the development of modern library,promote the innovation of traditional library service content,change the image of Public Library and enhance social value has become an urgent task.This thesis mainly based on the 5w propagation theory,the investigation and analysis of the public library Tik Tok account operation,according to the communication effect to choose Jiangxi province library as a case study,from the operating subject,operation content,operation channels,operating audience four aspects carries on the analysis,and found the problem and put forward the optimization tactics of the public library Tik Tok account operation.The main content of this paper is divided into four parts: firstly,it expounds the background and significance of the selection of this topic,and studies and analyzes the academic literature of the predecessors at home and abroad through the literature research method,including the description of the concept definition and theoretical model involved in the process of this research;Secondly,through the investigation and analysis of the current operation situation of Public Libraries in the Tik Tok platform,the research cases are selected according to the transmission force index.Thirdly,based on 5W communication theory,this paper makes a case study of Jiangxi Provincial Library;Finally,based on the operation status quo of Tik Tok account in public libraries and case operation analysis above,the paper elaborates and summarizes the existing problems in the operation of Tik Tok platform in public libraries in China and optimization suggestions for future development.Through this study,it is found that the professionalism of relevant personnel in the operation of Tik Tok platform in China's public libraries needs to be improved.Content positioning is not clear,quality needs to be improved;Single promotion,multi-channel platform function use is not comprehensive;The poor interaction with the audience.And put forward scientific operation according to relevant problems to improve the professional degree of operation personnel;Clear content positioning,create high quality hot topic content;Strengthen propaganda and expand promotion channels in various aspects;Emphasis on the audience's interaction and feedback resonance and other optimization strategies.It is hoped that the research of this paper can provide some reference value for the public library in the field of new media.