The Research On Marketing Strategy Of Laptop In A Company

Nowadays,we have entered an era of "Internet+","Internet+" uses the Internet as a carrier,it has subconsciously changed our world,and led the innovation-driven development as well.Caused by depreciation of CNY,ascent of staff cost,shortage of key-part supplies and the fiercer market competition,how to transit the orientation from product to service in traditional IT market had became the essential factor of surviving.A company,one of the earliest brands that entered personal laptop domain in China,was still ranked top 3 in market share.The conservative development of it company caused serious problems in market share claiming.This article particular chose A's laptop marketing strategy as the research object.First part was the comprehensive literatures reviewed,which consisted a theoretical foundation for the article.Next,Porter's Five Forces model and PEST model were applied to describe micro environment of A company.What's more,a considerable acknowledgement of company positioning were depicted through SWOT method.The classic 4P theory was utilized from operator and consumers in numerous different angles,such as products,distribution channels and pricing,to illustrate deficiencies in current marketing strategy.Last,integrated with innovative network platform and utilities,refer to the interview results of its senior staff as well,it customized a transformation scheme in marketing for A company.It had been proven to help it break current dilemma and attain continuous superiority in competition.Whereby,it provided a reference in laptop industry.