| 2019 is known as the "first year of live streaming e-commerce".As a new form of e-commerce sales that only began to receive widespread attention during the "Double Eleven"promotion season of that year,live streaming e-commerce have explosive development in 2020.The growing maturity of webcasting technology,the rise of the "home economy" and the support of policies have created a good development environment for live streaming e-commerce.During the novel coronavirus pneumonia epidemic,the live streaming e-commerce played an important role in helping the sales of agricultural products,stimulating consumption,helping traditional industries to transform,help work resumption and providing jobs.The scale of live streaming e-commerce industry continues to expand,showing the characteristics of "all things can be live broadcast,all people can be live broadcast",and media attention has also increased.However,the accelerated development speed has also accelerated the exposure of problems,such as the false publicity of live streaming e-commerce,the wrong of goods,the falsification of data,the difficulty of after-sales rights protection and so on.In this case,the media coverage affects the audience's cognition and attitude towards live streaming e-commerce,and also indirectly affects the development of live streaming e-commerce.Based on the theory of news frame,this paper analyzes the content of the related reports on the live streaming e-commerce of China News.Chi-square test,independent sample t test,ANOVA were used to analyze the data to explore the reporting framework of the live broadcast of China News from high,medium and low levels,find out the existing problems in the reports,and analyze the causes of these problems,and make suggestions try to put forward optimization countermeasures.The study found that there are some problems in the related reports of live streaming e-commerce on China News,such as uneven distribution of subjects,homogenization of content,insufficient depth of positive reports,aphasia of anchor and negative reports,single presentation mode and less interaction.The main reasons for the problems are the single topic selection and the patterned reporting,positive reports pay one-sided attention to the results of the event and lack of in-depth interviews,the stereotype of the network anchor group is serious,and the shortage of all media talents.This paper puts forward some suggestions,such as balancing the theme of the report and improve the report structure,telling Chinese stories well and increasing the depth of the report,eliminating stereotypes and pursuit of objectivity and justice,improving the reading experience and establishing their own advantages. |
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