Application Research Of Zhuxian Town Woodcut New Year Pictures APP In Behavioral Design

As the birthplace of Chinese civilization,the Yellow River Valley in the Central Plains has a long history and rich traditional cultural heritage.Located in Zhuxian,a town along the Yellow River in central Henan province,the art of wood-block New Year pictures shows rich folk production activities,costumes,religions and various profound cultural and spiritual cores.Applying digital new media technology to the artistic innovation,inheritance and protection of traditional New Year pictures,so as to help the better inheritance of traditional folk art,is a subject of great significance to study and practice.Based on the theoretical research of behavioral design,this topic takes the APP design of New Year wood-block prints in Zhuxian Town as an example.Through the relevant research on the New Year wood-block prints in Zhuxian Town,the local inheritors are interviewed and investigated,and the relevant literature is analyzed and summarized to understand the history,production process,development status,market and main problems of New Year wood-block prints art.Through the investigation and analysis of the characteristics,behaviors,usage habits and motivation needs of the target users,the APP's functional positioning is established and the viscosity of users is increased through the behavior design of users.The immortals township pictures by means of the digital art is full of fun,playability to show in front of people,stimulate the user's interest in wood pictures,make traditional intangible knowledge combined with a fun game,complete a popular science combined with interactive experience of the APP,make out traditional folk art,and promoted ethnic culture and heritage.