An Empirical Study On Environment Communication Of S Town,G Province In New Media Environment

With the continuous development of social economy,environmental problems are becoming increasingly prominent.In particular,the ecological destruction and environmental pollution in rural areas have seriously restricted the sustainable development of agriculture,rural areas and farmers in China.Environmental protection has become one of the focuses of social opinion,and the government has taken environmental protection as a basic state policy.At the 19 th National Congress of the Communist Party of China,the government proposed that we should attach great importance to the development of an ecological civilization and ecological and environmental protection,implement the rural revitalization strategy,build a beautiful countryside,create a good working and living environment for the people,and adhere to the direction of economic and social development guided by the Scientific Outlook on Development.As the information circulation platform,the media plays an important role in spreading environmental knowledge,improving ecological environment and promoting the development of environmental protection.As a branch of the field of Communication Science,environmental communication is not only news communication related to the environment,but also a social practice involving environmental culture,environmental awareness,environmental protection legal system,environmental protection industry and other aspects.For a long time,all parties have focused more on the city,but rural environmental protection problem has not been paid enough attention to.The cause of environmental protection dissemination in rural areas also started relatively late.Therefore,there exists many problems in it.This paper takes S Town in G province as a sample to conduct environmental communication research.G Province is a key region of Chinese ecological conservation and high-quality development of the Yellow River Basin.S Town is located by the river,which has special geographical location,rich tourism resources and fragile ecological environment.Under the rural revitalization strategy in recent years,the local ecological environment has been further improved.Accordingly,environmental communication work has also changed and developed.Through quantitative analysis,content analysis and Lasswell 5W mode,his study analyzed the current situation of local environmental communication in detail,and found that there are still many outstanding problems: the main body of communication is single,and the professional competence is poor;stylized news production and single media and the lack of good interaction between government,media and audiences.The research holds that the popularization and use of new media in rural areas further enhance the sense of interaction and participation of the public.The emergence of short video platforms such as Tik Tok and Kwai constantly deconstructs and reconstructs the media environment in rural areas,thus providing a development soil for the construction of an extensive,grass-rooted and participatory democratic society.Environment communication in the current media ecology should seize this opportunity,integrate and utilize existing resources,output content of various forms pointedly,and actively mobilize the participation of local people.Only in this way can we enhance the effect of local environmental communication to the maximum extent and eventually to achieve knowledge diffusion,the formation of faith,the shaping of the behavior and the change of value and thus promote the development of environmental protection and rural ecological civilization.