Research On Content Optimization Strategy Of Literary And Art Electronic Magazine

With the development and change of The Times,the current e-magazine has developed into the fourth generation,which is retained in the form of software APP in the mobile terminal.There are many opinions about this type of e-magazine,including digital magazine,network magazine,mobile phone magazine and so on.At present,the academic community has universally recognized that e-magazine.This paper discusses the literature and art e-magazines as the research object,and optimizes the current problems of literature and art e-magazines from the perspective of content.Literary and art magazines are divided into literature and art.No matter in which period,they have an immeasurable impact on the construction of human spiritual civilization.At present,the market of literary and art e-magazines is mixed,and there are some problems such as low degree of differentiation,low degree of professionalism,too narrow revenue channels,and limited brand influence.In view of these problems,this paper gives optimization suggestions from the content level,to enhance the uniqueness of the content,improve the professional degree of the content,optimize the advertising content and shape the overall brand content of the magazine.This paper is divided into six chapters.The first part elaborates the research background,purpose and significance of literature and art e-journals around the current environment of digital reading,and sorts out and summarizes the research status of electronic journals at home and abroad.The second part from the liberal arts,the present situation and problems of the development of the electronic magazine of the historical process of electronic journals now and market development situation analysis,thus draws the artsy electronic magazine development present situation,and from " ONE " and " Dan Du reading" two liberal arts electronic magazine content analysis of the present status of production,the content of the contrast between the two production difference,the content of the production to provide a reference for liberal arts electronic magazine;The third part analyzes the connection between the production of literary and art e-magazines and the needs of readers from the questionnaire of "Readers' Reading Behavior of Literary and Art E-magazines" and some in-depth interview materials,so as to help find out the problems of contemporary literary and art e-magazines.The fourth part is a summary of the problems of literary and art electronic magazines.The fifth part discusses the current problems of literature and art e-journals from the perspective of content optimization.Finally,the sixth part summarizes the arguments and conclusions of the whole paper,and concludes that the development prospect of literature and art e-journals is still broad in the future,and will be extended in the form of renewal.The research significance of this paper is to provide reference strategies for the development of literature and art electronic magazines and even the development of the entire electronic magazine market,in order to help the better development of electronic magazines,improve people's reading interest in literature and art electronic magazines,refresh the content form of literature and art electronic magazines in the intelligent era.