Research On New Media Literacy From The Perspective Of Media Practice

Media literacy refers to the cognition and treatment of the relationship between media and society as well as their own development in a specific social context and communication environment.The connotation of media literacy is constantly changing along with the updating of media.In the era of new media,everything we perceive needs to be observed and connected through the lens of media,which leads to more and more uncertainties in the process of communication and practice,and more and more complicated problems.The media literacy theory based on the traditional communication research paradigm has been difficult to explain the complex and diverse communication phenomena.Based on sociological theory,media practice has dug up a more open theoretical perspective and framework for media research paradigm.This theory emphasizes the subjective initiative and daily behavior of people in the society under the construction of media,and attaches importance to the role that people play in the "social order".This study attempts to explain media literacy under the guidance of the theoretical perspective of media practice.Through participatory observation and interview,this paper considers how people practice media in the new media environment,thus concluding the conflicts between people,media and society in the media practice process,and then constructing the dimension map and specific elements of new media literacy.Media practice under the horizon of the new media literacy is not only the information about pure media production and consumption ability,but also a larger social system of the ability-small to the survival of the individual process of internalization,and group communication and exchanges,to consciousness as a citizen's social responsibility and democracy,new media literacy of people media practice is in essence citizens accomplishment.On this basis,this paper explores the practical path to improve the new media literacy,in order to improve people's new media literacy,promote the benign interaction between people and the media,and promote China's social life to move towards a more democratic,civilized and healthy direction.