Research On Exhibition Communication Mode Based On Short Video Technology Support

With the development of network technology,people receive information in more diverse ways,access to information requirements are becoming higher and higher,a single transmission mode has been unable to meet the needs of the public.As a new form of dynamic communication,short video media,with its characteristics of strong interaction,fast circulation,not limited by time and space,rapidly affects the dissemination and promotion of traditional exhibition.Under the background of new media,this paper analyzes the development and evolution of exhibition communication mode,and studies the advantages and development direction of the form of short video in exhibition communication and promotion by combining the development characteristics of short video.At the same time,taking the "Showdown"Hubei intangible cultural heritage food exhibition as an example,with the purpose of publicizing and popularizing intangible cultural heritage food,we seek to build a Hubei intangible cultural heritage food exhibition with regional characteristics.In addition,the visual exhibition effect of Hubei intangible cultural heritage cuisine is designed based on the data collection and relevant professional knowledge,so as to expand the audience of the intangible cultural heritage,achieve a certain communication effect,and make it better spread and popularize.