Research On The Marketing Strategy Of Notebooks In The New Retail Era

At present,the theory and practical application of integrated marketing have created new breakthroughs.Schultz and other scholars put forward the concept of comprehensive marketing communication based on the value of the company's overall strategic level based on in-depth research on the comprehensive level of communication.They proposed to treat customers as assets and communication as investment.The rapid development of mobile network technology has fundamentally changed the business environment and user dialogue-type communication methods that enterprises are familiar with.Interactive comprehensive marketing communication based on interactive media,database and asset management has begun to become an important strategic tool for companies to create value.Since 2013,all domestic computer markets in China have shown a downward trend.At the same time,with the rapid development of e-commerce platforms such as JD.com,the market voices established by traditional PC manufacturing companies that used asymmetric information in the past have also declined sharply.Faced with such a harsh internal and external environment,the pressure on domestic PC companies to survive is increasing.At the same time,the relatively stable market structure established in the past 20 years has begun to show signs of rupture and reconstruction.Facing difficulties,various computer manufacturing companies have chosen various market strategies in order to find a breakthrough.Some companies have chosen a low-cost strategy,but others have switched to online sales.This article takes H company as the research object,analyzes the current marketing strategy,and puts forward the corresponding countermeasures according to the existing problems.This article first uses SWOT theory,PEST analysis and industry market environment theory to analyze the marketing environment of H company,then compares the differences between traditional marketing mode and Internet marketing,so as to find out the problems existing in the marketing strategy of the enterprise,and finally puts forward countermeasures for the existing problems.This paper is based on the new retail era to enhance the current level of computer enterprise marketing strategy research,hoping to provide some reference for the development of related enterprise.