Research On Identity And Text Production Of Cinephile Reviews Uploaders In Bilibili From The Perspective Of Cinephilia Culture

Based on the continuous maturity of Cinephilia culture and the development of Internet,as the carrier of mass culture:the derivative of film,Online cinephile reviews have experienced the intergenerational change of communication subjects and the turn of visual culture,Now there are a group of fans who have professional and artistic feelings.At the Bilibili and other platforms,they are using video clips to spread the situation of cinephile reviews with professional depth and network characteristics.This study starts from the perspective of Cinephilia culture,through combing the development context of Cinephilia Culture and reviews,and the development status in China.Taking the cinephlie review videos in the Bilibili' film and television field as the research object,we explore the identity of the uploaders and the specific text production mechanism in the process of communication.The study found that uploaders used video methods to create film reviews.They seek individual identity and group identity in the process of creation and interaction;They combine new media skills and professional film review tools,and their network-based expression does not lose the spirit of Cinephilia.The video of cinephilie review helps to promote the multiple reproduction of the meaning of both sides,Play the role of connecting professional film reviews with mass film reviews.