Research On Cultural And Tourism Integration In Libraries Based On Online Text Analysis

With the development of social economy,people's spiritual and cultural needs are getting higher and higher,so the integration of culture and tourism is imperative.Culture is the soul of tourism,while tourism helps to spread culture.The integration of culture and tourism will better meet people's needs for spiritual civilization and improve their quality of life.Libraries gather rich cultural resources and play an important role in the development of cultural tourism integration.At present,judging from the situation at home and abroad,libraries are gradually becoming an important part of urban cultural tourism.More and more travelers choose libraries as tourist destinations and go into them to experience the culture and spirit of a city.As the main institution of public culture,libraries play an important role in the integration of culture and tourism.At present,domestic libraries have carried out a lot of innovative practices in the development of the integration of culture and tourism,and domestic scholars' research on the integration of culture and tourism in libraries is also in the development stage.This paper takes library tourism as an entry point to conduct research on the development of integration of culture and tourism in libraries.This paper uses the literature analysis method to explain the relationship between library tourism and integration of culture and tourism in libraries,and to define the concept of library tourism.Based on the literature analysis method,this paper compares domestic and international research on library and tourism,library and integration of culture and tourism in libraries,text analysis and other related contents to lay the theoretical foundation for the following.This paper is divided into two levels in the empirical analysis.The first level first analyzes the development characteristics of libraries in tourism from the travel routes of online travelogues,and the second level further analyzes the concerns and emotional tendencies of tourists towards libraries from online reviews.At the first level,this paper takes the Yangtze River Delta as the sample area,and uses the quantitative analysis method to carry out the multi-dimensional analysis of the number of library tourist routes in terms of total amount,city and province,and makes a comparative analysis with museums.At the second level,this paper takes the travel reviews of969 first-class libraries across China as the data source,and mainly adopts text analysis methods such as word frequency analysis,semantic network analysis,LDA topic mining and sentiment analysis,combined with content analysis,to deeply analyze the library travel review texts.Through the text analysis of the above two levels,it is found that there is a gap in the development of library tourism between regions and industries.Tourists focus on the basic services,architectural modeling,space design,cultural activities and cultural experience of libraries,indicating that these need to be improved.This paper puts forward suggestions for the development of integration of culture and tourism in libraries from four perspectives,that is,cooperation and exchange,services,space and resources.First,strengthening inter-library experience exchange and expanding cooperation models outside libraries;second,innovating basic service contents and actively improving visitors' experience;third,optimizing internal and external space layout and improving infrastructure construction;fourth,deepening cultural resources in libraries and incubating special cultural brands.