Research On Common Problems Of Brand Cultivation In Academic Publishing

The development of new technologies has promoted the deepening of the process of globalization.The economic and cultural exchanges of countries around the world have become more frequent and close.For China,development is not only facing economic opportunities and challenges,but also in the political and cultural fields.Ideology,cultural exchanges,and political games are all huge opportunities for China,and they also face unprecedented risks.In the United States' siege of ZTE and Huawei,and in the international "China threat theory" that is constantly surging,when "Made in China" is faced with time and time questions about quality,we should clearly realize that economic development is not Independent,it is also impossible to set aside politics and culture.For the academic publishing industry as an important part of the cultural industry,brand cultivation is the only way for its development and growth.As for the academic publishing industry itself,the crises it faces such as lack of innovation,derailment from the market,and brand dismantling by digital publishing platforms have also forced it to carry out brand cultivation.The cultivation of the brand in the academic publishing industry is inseparable from the mutual cooperation of the government,the market and the society.The article mainly sorts out the ideal form,restrictive factors and reference models of the academic publishing industry brand from these three angles,and gives light suggestions.The government,market,and society correspond to politics,economy,and culture,respectively.Their actions will have a major impact on the development of the academic publishing industry.Only these three accurately grasp their positions.In the process of brand cultivation in the academic publishing industry Only by exerting its due power will the academic publishing industry be able to develop healthily.In the course of the analysis of the research class,this article finds that the branding of the academic publishing industry is essentially to solve the marketization problem of the academic publishing industry.Marketization is the premise of brand cultivation,and brand cultivation is the expansion and deepening of marketization.