Cognitive Conflict And Its Resolution Strategies In The Reporting Of Controversial Science And Technology Events

This paper discusses how experts,enterprises,media and the public perceive the controversial issues of science reports,and how the scientific controversy completes the social construction process of science in the multi-party disputes.Through the literature,the author makes a general survey of the time and context of controversial scientific development in science communication activities and the trend of science communication work.Content analysis is used to interpret the ningbo PX project incident and other cases.This paper analyzes the media presentation mode,media reporting effect and cognitive conflict subjects of controversial science and technology issues in news reports,summarizes the types and contents of cognitive conflicts in controversial science and technology news reports,and summarizes the principles for resolving conflicts.In the public decision-making of scientific issues,how do the subjects of opinions in controversial scientific and technological news events,such as experts,enterprises,media and the public,talk and negotiate? How to build trust? Since the interpretation and interpretation of controversial technologies by scientists and media can shape the public's opinions and attitudes towards controversial technologies,the presentation of controversial technology issues in media reports in the current society is indeed a social phenomenon worthy of special attention and research.This paper only makes a preliminary analysis of the subjects of conflict,the causes of conflict and the principles of conflict resolution in the reports of controversial scientific and technological events.However,the analysis of the understanding among the subjects can have more comprehensive,deeper and narrower discussions,which need to be supplemented in the future.