Research On The Narrative Strategy Of "Foreign Celebrity" Short Video

With the rise of we media,short video and live broadcasting platforms,a large number of "foreign network celebrities" have sprung up in China’s online communities.As one of the most popular bloggers on the social networking platform,Jerry Kowal observes the development of China from the perspective of "the other".He records Chinese and Western society by shooting short videos to show the cultural and social differences between China and the United States.Therefore,he attracts the attention of tens of thousands of netizens and provides a reference for the development of Chinese and foreign culture in the new era They have made great contributions to exchanges and development.Taking Jerry Kowal’s short video as the research object,this paper analyzes the deep logic of Jerry Kowal’s short video’s successful "out of the circle" from three aspects of narrative theme,narrative skills and narrative style,hoping to provide reference for our country to tell Chinese stories and strengthen external communication.This paper mainly adopts case analysis,content analysis and text analysis.Firstly,in terms of narrative theme,this paper expounds the different influences of different types of theme setting from three perspectives of culture,society and life.Cultural theme focuses on cultural memory and universal cultural value,social theme focuses on hot and daily topics,and life theme focuses on food and life challenges.Secondly,in terms of narrative skills,this paper focuses on Jerry Kowal’s video According to the logic of "who","what kind of perspective" and "in what kind of time and space to narrate",this paper discusses Jerry Kowal’s narrative skills.Finally,in terms of narrative style,it mainly expounds Jerry Kowal’s video title,camera screen and voice language,and respectively describes how these three parts express themselves in Jerry Kowal’s video This paper focuses on the personal characteristics and narrative characteristics of its content.In the conclusion part,based on the analysis of Jerry Kowal’s video case,this paper briefly combs its reference experience for China’s foreign communication and cross-cultural communication.The innovation of this paper lies in:first,it is innovative in the research angle.Through the analysis of Jerry Kowal’s video narrative strategy and in-depth and detailed research,using the research methods of case analysis,text analysis and content anallysis,this paper makes an in-depth exploration of Jerry Kowal’s narrative theme,narrative skills and narrative style.Second,there are some innovations in the research topics.Through the case analysis of Jerry Kowal,the most representative of "foreign net red"group,we can provide new ideas for our country in telling Chinese stories and external communication to a certain extent.