Study On Marketing Strategy Of NMG Museum Culture And Creative Product In The "Internet+" Era

With the developing of electronic technology,people are increasingly inseparable from Internet technologies such as online shopping,video calls,and remote office in life.Our country has entered in the "Internet+" era."Internet+" has changed our lifestyle and consumption philosophy,which not only broadens sales channels,but also expands cultural propaganda platforms.Now many well-known domestic museums also use the "Internet+" kinds to carry out cultural and creative product sales.Representatives from the Palace Museum and Dunhuang Research Institute,they have established cultural IP through cross-border cooperation and used e-commerce platforms to open online stores.Sell cultural and creative products.As the the theme of "Mongolian Grassland Culture" museum in China.NMG Museum is the most representative comprehensive museum in the Inner Mongolia Autonomous Region.The museum showcases the rich historical content of Mongolian grassland culture.As early as 2011,the NMG Museum began marketing cultural and creative products.After years of hard work,the sales of cultural and creative products have increased to a certain extent.However,there are still many problems in the development process.For example,online marketing is lagging behind,cultural and creative products lack creativity,and there is a big gap between cultural and creative product sales and museums of the same level.Therefore,it is of great significance to study whether the innovative thinking of the "Internet+" era can open up new development ideas for the sales of NMG Museum's cultural and creative products and improve the marketing level of NMG Museum's cultural and creative products.This article takes NMG Museum as the research object,reads a lot of literature and uses questionnaire survey method,first analyzes the marketing environment of NMG Museum,in order to understand the external environment and internal environment that NMG Museum is currently facing,and use this as a basis for cultural creation Research on product marketing strategy.Finally,in response to specific marketing issues of the NMG Museum,combined with the "Internet+" mind,by adding Internet elements in cultural and creative product design,price setting,channel creation,promotion and promotion,integrating Internet thinking,and putting forward corresponding optimization suggestions.Strive to improve the marketing level of NMG Museum's cultural and creative products,improve and broaden the online sales channels of NMG Museum's cultural and creative products,and increase the sales of cultural and creative products.Through the specific analysis and research on the marketing strategy of cultural and creative products of NMG Museum,we hope to provide reference for cultural and creative product marketing theory research and development practice for museums in the central and western regions similar to NMG Museum.