Research On Modeling And Simulation Of Innovative Product Diffusion Based On Multi Agent

With the progress of the times and the continuous development of the consumer market,consumers have changed from the demand for quantity to the pursuit of quality.While improving the performance and quality of products,enterprises have improved and innovated them to further meet the consumer demand and open up the consumer market.In order to solve the practical problem of innovation diffusion,this paper analyzes the personal characteristics of consumers,constructs user social networks,designs dynamic models and rules of views,studies the generation and change of individual views,and discusses the guidance and control strategies of innovation diffusion.The main work is as follows:1.Based on the traditional innovation diffusion model,consumers are classified,and the degree of social influence of consumers is designed according to the personal characteristics.An innovation diffusion model considering consumers' heterogeneity is established,and the multi-agent modeling and simulation method is used to simulate the model.The new model reveals some rules of innovation diffusion and helps enterprises control the trend of innovation diffusion.2.Explore the individual characteristics of innovation diffusion activity subject and the influence of network environment on opinion evolution,improve the view dynamic model of limited trust,introduce the concepts of social influence degree,group behavior influence degree,neighbor view influence degree and comment information influence degree,and establish a view dynamic model integrating individual heterogeneity including individual comment information.The new model takes into account the individual characteristics and neighbor views of the participants in the process of innovation diffusion,which makes the simulation of virtual system more in line with the actual consumer market.3.Taking 5g mobile phone as an example,this paper uses swarm simulation platform to simulate the dynamic diffusion process of 5g mobile phone in the consumer market.From the micro point of view,this paper carries out computational experimental research on the dynamic process of innovation diffusion,which integrates individual heterogeneity,individual autonomy and individual interaction,and the integration of external factor sand internal driving forces,so as to understand the dynamic evolution process of the system.This paper reveals the macro law of the diffusion of innovative products in the consumer market,and provides decision support for enterprises in the consumer market to obtain methods to promote product diffusion,improve product diffusion rate and occupy the consumer market as soon as possible.By comparing with the original dynamic model simulation,the usability of the innovation diffusion model design and the effectiveness of the improved dynamic model are verified.