Research On The Content Production And Dissemination Of Knowledge Videos In Bilibili

In the era of "information explosion",people need to spend more time and energy to acquire new knowledge.However,the traditional "radiation" knowledge production and dissemination scope is limited,far from keeping up with the development pace of the complex reality of society,and also difficult to meet people’s diverse and personalized knowledge needs.In the Internet era,the transformation of technology has derived more possibilities for knowledge production and dissemination.Social media has become an important carrier for producing knowledge,carrying knowledge and disseminating knowledge.The form of "video+knowledge" makes the knowledge content more intuitive,popular and interesting,further promoting the socialization and popularization of knowledge.Bilibili website(hereinafter referred to as Bilibili)is a typical sample for studying the production and dissemination of video knowledge content in the Internet era.Bilibili was launched in June 2020 as a first-level sub-district knowledge zone.Relying on the inclusive community culture and the vast original soil,it has taken a series of incentive measures to vigorously support the development of knowledge videos,and has become a learning home for hundreds of millions of people,releasing huge knowledge learning profits.This thesis selects highquality accounts in the knowledge area based on the official list of top 100 UPs released by Bilibili to reveal new features and issues in content production and dissemination of knowledge videos.The purpose of this thesis is to promote a large number of Internet users and platform users in China to clarify the mechanism of Internet knowledge production and dissemination,promote the realization of sharing and creating knowledge among the society,enhance the knowledge literacy of the whole people,and cultivate the scientific spirit of the whole people.This thesis mainly discusses from five aspects.The first chapter gives an overview of the development of knowledge based video on Bilibili.The second chapter uses the content analysis method to study the characteristics of knowledge videos in the content production level of Bilibili,and systematically analyzes their knowledge content and audio-visual presentation by determining samples,constructing categories and coding to establish an analysis framework.The third chapter starts from the perspective of communication,focusing on the communication mechanism of knowledge videos in Bilibili,and analyzes the multi-dimensional value of knowledge communication at the cultural,educational and commercial levels.The fourth chapter combs the problems in the content production and dissemination of knowledge videos on Bilibili at this stage,such as the constraints of intellectual copyright on innovation and the lack of stamina of knowledge payment.The fifth chapter,based on the practical problems of knowledge videos in Bilibili from the public attribute of knowledge,puts forward targeted opinions and suggestions on the three levels of content creation,dissemination and realization,so as to help enrich the connotation of video knowledge content production and dissemination in the mobile Internet era,explore the public path of knowledge inclusion through new platforms and new ways,and cultivate a good atmosphere for all to learn,Realize the cultural and educational function of the media.