Design And Implementation Of Optical Co., Ltd. Wenzhou Traders Marketing Website System

In this century, all market economy countries are actively exploring, planning, and vigorously promoting enterprise website construction. Although the development is very uneven, but the international economic globalization leads to the development of e-commerce has become a trend of the times, this is also the direction of China’s e-commerce development. In recent years, China’s e-commerce application effect is very apparent, there is a certain foundation in infrastructure, talent and technology, application of the main body in e-commerce, many enterprises become the active practitioners of e-commercemany through the method of gathering information online, online marketing, etc.The reseach of the thesis takes Wenzhou Traders glasses Co., Ltd website as the prototype, through optimizing and integrating the original site, use the WEB standard technology, organically combines the corporate marketing window and electronic commerce process, as to plan and implement an efficient, practical, standardized corporate marketing website system, by increasing the company’s market share to improve the economic efficiency of enterprises, saving marketing expenditures, reduce business operating costs, and ultimately achieve the goal to cut expenditure. Firstly, the thesis analyzes the research background and history of the status and trends of the enterprise website construction, and then presents the main research objectives and content of the Traders glasses marketing website system, combines with the current advanced software development platform and technology, the author gives the design plan of the system, and develops the detailed demand analysis and design to the foreground main function module and the background main function module, and detailed descripts in to the system architecture design, database design and system run design, and finally focused on the implemention process of the key functional modules, including login registration functions, corporate presentation module, information center module, product marketing module, shopping cart module, Member Center module, marketing module, customer service module, HR module, etc., and the correctness of the system functions are verified by the example.The establishment of the target system, provides a complete web service system for Wenzhou Traders glasses Ltd, the construction of marketing website system, that effectively promotes the transformation of corporate marketing mode, improves the economic efficiency of enterprises, maintains the corporate brand benefits, and greatly enriches the cultural connotation of enterprises, enables companies to find opportunities in the fierce market competition, and seize the opportunity to further enhance the core competitiveness of enterprises.