The Embodied Turn Of News Reporting In The New Media Era

For a long time,in the related research of communication,the physical factor has been negl ected or considered unimportant,and communication is mainly regarded as a purely spiritual co mmunication activity.However,with the development of media technology,artificial intelligence,AR,VR and other technologies have become the development boom in the new media era,bring ing the body factors that have been neglected in the field of communication research back to the research perspective.At the same time,the discussion about the body gradually Began and beca me a hot spot in communication research in recent years.This article explains the dissociative co gnition and embodied cognition in news dissemination,as well as analysis the interactive trend o f them in the development of the new media era.Then,with the help of embodied communicatio n examples,it analyzes how technology drives news reports in the era of new media,and analyze s the problems that emerged during the embodied change of news reports and the subsequent exp loration of relevant feasible paths.First,this article from the perspective of embodied communication theory,it analyzes the n ew trend of the news communication industry under the new media,summarizes and discusses th e embodied turn of news reports after reading and combing related theories.The case analysis m ethod is used to analyze the series of VR news reports launched by CCTV News "VR Channel",and through the analysis of data,summarize its existing problems and their potential for referenc e.The first part of the thesis discusses the change of body concepts in communication,and explains the cognition of abolition and embodied cognition in communication,which leads to the problem of the relationship between abolition and embodiedness in the era of new media and the integration and changes between the two,and analyze the reasons for its changes.The second part analyzes the status quo of the embodied turn of news reports in the new media environment.After entering the new media era,the embodied nature of news reports began to make reports focus on the shaping of the scene and the creation of immersive perception and immersion for users.The third part takes the CCTV news "VR Channel" as an example,selects a series of VR news report samples to analyze the problems existing in the current development of its VR news and the lessons for other media.The fourth part expands the perspective to explore the problems that have emerged from the transformation from embodied to the level of reporting effects and find corresponding solutions,so as to provide a feasible development path for the embodied practice of news reporting.With the advancement of technology and changes in reporting concepts,embodied practice will become more popular and presented in more new ways of reporting news in the new media e ra.In the process of this shift,leaving and embodied are not separated,but a process of harmonio us development.Therefore,new problems will inevitably arise.This requires supervision and reg ulation of the entire media environment and the media industry.Inject continuous vitality into the embodied practice of news reporting in the new media era and the embodied exploration in the f uture.