Research On Voice Of Short Video Creation In Mainstream TV Media

With the continuous development of Internet communication and other technologies,we have entered the era of financial media,and the emerging media is developing rapidly in blowout.More and more forms of communication are developing constantly,seizing the market of different audiences’ demand for use in different situations.For the traditional mainstream media such as TV,the continuous development of emerging media in the era of media has caused a great impact on the audience market.How to respond to the changes of media development in the era of financial media and how the mainstream TV media make changes in the new media era is very important.Tiktok,as a new information carrier in the era of media convergence,has developed rapidly under the help of Kwai Chung and fast hands.It has become one of the most popular new media modes of communication.And short video and TV media have a high similarity,both of which are video carrier as the transmission mode.Mainstream TV media has advantages not possessed by other media in the field of video creation,whether in hardware equipment or software experience or talent reserve.Therefore,the breakthrough of the transformation of mainstream TV media is still in the field of short video.However,due to its own propagation characteristics,the audience scene and its own state are far from the TV media.Therefore,in short video creation,the mainstream TV media can not only blindly shorten the long video program and mechanically apply it to the short-term frequency creation,so it is necessary to study the creation voice of short video as a guide.The word "creative voice" extends to the term "TV voice".The original intention is the way of communication between TV media and audience,and the creation voice extending to short video is not only what attitude and audience should the mainstream TV media communicate with.Among them,the bread in the technical layer contains the innovation of editing methods,the title drawing,the original large screen content of the flow creation,hot information tracking and so on.The paper takes the new media as the criterion to guide the research on the short video voice of the mainstream TV media.This paper systematically combs the development status of short video,using literature research method,survey method,combined with the author’s own work experience and creative experience.This paper systematically studies the creative voice of short video in mainstream media.The creative voice of "Qingliu short video",which is unique to original IP short video and TV mainstream media,is classified;Take the short video works that get high-quality communication effect in the process of communication as an example;Based on the algorithm logic of the short video platform with the best communication effect,this paper systematically studies the voice of the mainstream TV short video creation to communicate with the audience.