Research On The Pragmatic Strategies Of Network Interview Program Hosts

With the rapid development of network programs,"interaction" has become the core of the network audio-visual content,and the number of versions and derivative network interview programs increase.The network interview programs are popular and play an important role in the network industry.The reasons are closely related to the unique style and language strategy of the host of the network interview programs,and the host plays a key role in it.Starting from the network interview program host's language,this paper uses the pragmatic strategy theory in pragmatics to explore the host's pragmatic strategy mode and its causes under the background of new role characteristics,and puts forward some suggestions to improve their ability.The results show that the host of network interview programs usually takes on multiple roles in the program,and the pragmatic strategies are rich,three-dimensional,diverse,flexible and changeable under the influence of new role characteristics.The pragmatic strategies of the host of network interview programs not only enhance the individual expression of host language,but also enhance the overall communication effect of the program.The whole paper consists of six parts.The first part is the introduction,which analyzes the research origins,the research status of TV interview program hosting and network interview program hosting at home and abroad,the research methods and innovation.This paper studies the pragmatic strategies of network interview program hosts by case study and comparative study.The innovation of this paper is that the research object is new,the research angle is new.The second part defines the network interview program by combing the development process of the network interview program.On this basis,this part discusses the concept,characteristics and pragmatic strategies of network interview program hosts.The third part analyzes the host's pragmatic strategies from the perspective of new role characteristics.As the main body of network interview programs,the host plays multiple roles as narrator,guider,inquirer,listener and regulator.Based on this,this psrt discusses the pragmatic strategies used by network interview program hosts Chen Xiaonan,Dou Wentao,Gao Xiaosong and Jiang Sida in different roles.The fourth part analyzes the causes of the use of pragmatic strategies of the host of network interview programs from two aspects: the external environment and the internal environment.There are not only macro social context,medium media context,micro program context,but also the language context of host in the program,including the analysis of phonetic,vocabulary,grammar and other factors.Part five,based on the previous research,puts forward reasonable suggestions on the improvement of pragmatic strategy ability of network interviewers from two aspects: external media environment and internal development space.Part six is the conclusion.This paper analyzes the communicative language of the host of the network interview programs from the perspective of pragmatic strategy,and studies the use of language strategies under different roles of the host.It can not only fully explore the language use of the host in the program,but also improve the language efficiency of the host.