| The name of TV column，which acts as a kind of Mass media language，is alsoone of the important part of Social phraseology. The name of TV column comesto variety of knowledge of the subject，such as Linguistics、Cultural Studies、Psychology、Sociology，and so on.It is close to relevant subject. Based on relevantknowledge about Linguistics，combined with theory and method of Cultural Studiesand Psychology，this paper try to describe and research the name of TV column ina deeper and more system way from point of Voice, vocabulary, language， which ison the basis of Data provided from Internet、TV and newspaper.In addition to the introduction and conclusion, this paper is divided into fourchapters. The first chapter introduces the TV column and its classification。Thesecond chapter from the point of voice, words, and grammar structure view，selectedby television column，analyze the names of TV columns. The third chapter from theperspective of pragmatics, expounds the name of TV program planning how toskillfully combines Context Strategy and pragmatic principles strategies for TVprogram named；Also described the TV column names in the reasons for theapplication of types of pragmatic strategy named when there are errors and faultsgenerated. The fourth chapter mainly elaborates the problems existing in the names ofTV columns and in the future how to regulate, existing TV column name problemincludes the name and content does not match the name, meaning is not clear and thename of the same phenomenon is serious, the hope can through increasedstandardization propaganda, to effectively regulate the names of TV columns toimprove their own naming standardization and strengthen the supervision andmanagement of several methods. |
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