| Discourse has different "identities" in different research fields.Borrowing the definition of linguist Fairclough,we can regard media discourse as a way of expressing media texts and symbols in the process of mutual construction with social reality.The anchor of TV news program in China develops with TV news,which uses audio language as a communication tool to communicate information and emotions to the audience openly.Anchor's discourse not only embodies all the characteristics of TV news discourse,anchors are also the most prominent producers of TV news discourse.Since the reform and opening up,with the changes of China's political and economic system,communication system and communication ecological pattern,the discourse of TV news program anchors has undergone three distinctive turns.The first time is the "node" with the launch of Oriental Horizon in 1993,which is marked by the fundamental change of TV news production mechanism,concept and voice which is rapidly "spreading" from CCTV to local,and the news professionalism discourse which takes TV news in-depth report as text carrier.The second turn is the market-oriented discourse turn marked by the beginning of the national livelihood news in 2002,when Nanjing Zero Distance was launched as the "node".The third turn is the ongoing media convergence and the discourse turn of TV news "new publicity" brought about by it.We regard 2014,the first year of media convergence in China,as its "node".According to the political economy of communication,it is not only the subjective efforts of media personnel that promote the fundamental change of discourse,but also depends on the comprehensive action and joint influence of various social factors.By analyzing the three turns of Chinese TV news and news program anchors' discourse,this paper further explores their internal continuity and connection.This paper is divided into four parts.The first part is a summary of Chinese TV news program anchor's discourse related concepts.Based on the definition of discourse and discourse analysis theory,this part expounds the "mutual construction" relationship between TV news discourse and social reality.From the perspective of diachronic analysis of the three changes of TV news discourse since China's reform and opening up,and further shows that the anchor is the unity of TV news discourse representation and discourse subject.The second part focuses on the analysis of the discourse of the reporter-type anchors who came on stage together after Oriental Horizon was launched in 1993.The author holds that the first turn of the discourse of TV news program anchors is the result of elite intellectuals' practice of "enlightening" the social responsibility of the public.The discourse expression of anchors' journalism professionalism has contributed to the return of the focus of Chinese TV news content expression from political propaganda to news standard.The attempt of popularizing narration and the transformation of discourse mode highlight its popularizing spirit and humanistic connotation.The third part focuses on the discourse of people's livelihood news program anchors after the broadcast of Nanjing Zero Distance in 2002.Under the background of "dual track system" and "marketization",the roles of anchor and audience as news communicators have undergone interactive changes."Viewing pressure" makes the anchor's speech expression show two characteristics different from the previous "enlightenment" responsibility: "zero distance" civilian and "double-edged sword" entertainment.The fourth part focuses on the discourse of anchors of TV news programs in the context of media convergence represented by CCTV news anchors.Through the elaboration of the new age "new publicity" discourse function source,propagation path and connotation analysis,points out that under the background of media convergence to anchor discourse is different from the first two turns to the complexity of more fully embodies the "external factors" mutual structure,its essence is the national push to build new mainstream media so as to realize modern and efficient social governance.The new mainstream media,as an "intermediary" between the state and the people to negotiate and govern together,presents the characteristics of interactivity and dialogue,which is a profound historical echo to the previous two discourse turns. |
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