Research On The Development Of Audio Media Under The Background Of Mobile Internet

In the pre-Internet era,radio broadcasting was an important medium for mass communication.With the rapid advancement of communication technology,the application of technology represented by the Internet has broken and reconstructed the traditional pattern of information flow and information interaction,and the old-style communication has been eclipsed by the new media:traditional radio media is shrouded in the haze of "bad talk" However,network audio platforms have flourished in the past decade.Nowadays,mobile internet technology has been fully applied on the network audio platform,so that sound transmission has found an important anchor point for gathering the media center.In this process,at what stage is the development of mobile audio platformization?How can the in-depth value of related industries be fully released?What kind of culture has been shaped by users in the practice of audio media?Based on the above issues,this article takes the widespread application of mobile internet technology as the background,explores the current development status of mobile audio media from industries and platforms,and incorporates the cultural landscape shaped by the current mobile audio media into the investigation.Through research methods such as case studies,questionnaire surveys and semi-structured interviews,the article sorts out and reviews the development trajectory of audio media,and systematically analyzes the development characteristics,industrial contribution and cultural value of the current audio media.Research has found that audio media is deeply affected by the iterative of communication technology.The emergence of radio broadcasting has liberated people's hands and eyes and has a huge impact on social development.Elements such as travel modes,communication technology,and intelligent algorithms have profoundly affected audio media.Local transformation shows the trend of specialization,industrialization,platformization and cultural cultivation.Nowadays,platform development has become the mainstream choice for audio media evolution.The user concept is the basic logic of platform construction.In order to better adapt to the characteristics of modern life,mobile audio media has developed a wealth of application scenarios to adapt to the fragmented consumption habits of users.At the same time,mobile audio platforms have broken through traditional product thinking and turned to systematic industrial thinking.From the creative side,mobile audio platforms provide content creators in different industries with production,co-creation and sharing services;on the consumer side,the platform Focus on cultivating the consumption ecology;in terms of strategy,the platform regards value chain construction as a strategic guide for future development.In addition,the user's practice of using audio media invisibly shapes the auditory cultural landscape on the social level,including the formation of "auditory communities",where the user's emotional emotions are activated and awakened,and between listeners Emotional resonance is produced,the absence of the body cannot prevent the interaction of the two parties' behavior,and the mutual identity recognition constantly strengthens the cultural connection.