Let Everything Hearable:The Function Extension Of Auditory Media In The Internet Era

For a long time,people have been trapped in the sensory imbalance of "visual supremacy" in media contact,and it is necessary to find a feasible path for sensory balance in the "siege" of visual culture.Mc Luhan once predicted that human society will "return to hearing" in the era of electronic information,and this prediction is now becoming reality:with the development of auditory media in the Internet era,there has been a revival of auditory media.Audible media,represented by aggregated audio platforms,podcasts,and music streaming media,are using smart phones,on-board smart speakers,smart homes Listening terminals such as earphones are embedded in people’s lives and playing an increasingly important role in the Internet era,constituting the "auditory culture return" landscape in the Internet era.How can auditory culture return in the internet era? What functions of auditory media have expanded in the Internet era? How do these extended auditory media functions stimulate the return of auditory culture? This article attempts to follow this issue and study the functional extension of auditory media from the perspective of media culture.With the empowerment of Internet technology,the active and autonomous choice of the audience has become an important change in modern media culture.Following this thread,the Birmingham School broke through the negative audience view of the Frankfurt School and emphasized the important role of the audience in media culture.Such a view school fits the characteristics of modern media culture,providing a feasible research paradigm for investigating the function and culture of auditory media in the Internet era.After referring to the media culture research paradigm of John Fiske,a representative figure of the Birmingham School,this article has formed a research framework with the clues of media text,media mass,media economy,and media politics,and has conducted corresponding exploration on these four dimensions for the auditory media in the Internet era:From the perspective of media text,the auditory text of auditory media in the Internet era presents an open feature.It inherits the common function of generating meaning from media texts,while also possessing the characteristic function of "sensory connection" brought about by hearing;In the production,interpretation,and dissemination of auditory text,it embodies the characteristics of openness.However,the practical utility of open functionality still needs to be further deepened.From the perspective of media mass,the mass has multiple identities in the use of auditory media.Among them,the public as the audience presents a positive and dynamic situation.At the same time,with the expansion of user listening scenarios,the accompanying functions of auditory media in the Internet era are becoming more apparent.Consumers,as producers,have become voice workers through various production behaviors.In addition,the public has experienced the return of subjectivity in the use of Internet auditory media,and there is a new landscape of the Internet era of building emotional communities and interest communities.From the perspective of media economy,in the Internet era,auditory media enables sound to have circulation functions in both financial and cultural economy systems.In the financial economy,sound has become a commodity.In the process of economizing and commercializing sound,auditory media has formed related industries,triggering the direction of capitalization and marketization in production.In the cultural economy,auditory media products circulate people’s sense of pleasure and spiritual identity,and also become a social currency.With the continuous expansion of the circulation function of auditory media products,there is a phenomenon of auditory consumerism in the Internet era.From the perspective of media politics,the auditory media in the Internet era has the function of resisting power groups,forming a unique micro political landscape.The resistance to visual hegemony and the construction of private auditory space,while realizing the manifestation of individual power,must also be vigilant against the excessive inclination of power,leading to a dilemma of extreme individualism.To sum up,the auditory media in the Internet era has undergone different development from the pre Internet era in four dimensions.The empowerment of Internet technology is a prerequisite for the extension of the functions of auditory media and a guarantee of technological availability.The improvement of public initiative is an important clue to the return of hearing.As a result,auditory media achieves the extension of media functions in the integration and development of media technology and human civilization.The extension of these auditory functions provides a possibility for people to achieve sensory balance under visual fatigue,And make auditory media increasingly appear in people’s media use,ultimately stimulating the return of auditory culture in the current era and possessing new connotations.