Research On The Broadcasting Strategy Of Storytelling Narrative Of Current Affairs News Series

News is that one of the main ways of realizing the social nature of human beings.People work study and socialize on the daily basis without the exchange of information,news is a very important vehicle for information delivery.With the progress of the times,carriers of news from newspapers to radio to television and to emerging media,the way news is created and disseminated is becoming increasingly diverse,and storytelling has also become the dominant form of news narrative in this process of diversification.However,within the study of news storytelling,it's simple to overlook a crucial role within the method of stories storytelling,that is,news storytellers.The storytelling approach to news marks a move away from simple narratives in text alone,it is necessary to use a variety of techniques to turn boring news into "artistic" works with the help of vivid live video images,simultaneous sound and the narrator's tandem.Based on the objectivity and authenticity of news and communication,storytelling requires a certain scale and boundary,so it is especially important for the narrator to embellish the storytelling and control the boundary.Therefore,this paper will focus on the specific broadcasting strategies adopted by announcer-hosts who act as narrators in front of the camera lenses in traditional media,and study the impact and specific practice of news storytelling,and explore the practice of specific broadcasting strategies and the realization and identity of announcer-hosts with the help of a sample of "Daily News" series produced by Shandong Radio and Television Channel Qilu.Starting from the research background and significance of news storytelling,this paper firstly reviews the current situation of news storytelling research at home and abroad to grasp the direction,content and results of the research,so as to carry out research based on the existing research findings and experiences.On the premise that there are few practical research results on news storytelling in the direction of broadcasting strategy,this paper,based on the relevant theoretical foundation of journalism and communication majors and the relevant knowledge system of broadcasting host majors,not only provides new ideas for the research on the "old"topic of news storytelling in journalism and communication majors,but also supplements the research of broadcasting host majors.The first chapter is devoted to clarifying the two major issues.The first chapter firstly aims to clarify the relationship between the two,and no longer treats news storytelling and specific broadcast creation as two separate skins,as in previous research results.The second chapter focuses on the impact of the broadcast creation on the news narrative under different strategies.The second chapter focuses on the analysis of specific broadcasting strategies in the professional aspect of broadcasting,and validates the broadcasting strategies summarized in the first chapter with practical cases,leading to the case chosen for this paper,the "Daily News" section of Shandong Radio and Television Qilu Channel,which is combined with a specific influential or successful current affairs series of news planning.The study and the news events match the broadcast strategy on its beneficial or abatement effect,abstract into concrete layers to form a preliminary conclusion,the overall grasp of the theme of the article and the relevance of the case,while highlighting its role as the theoretical proof of the authority and classic.The third chapter returns to the theoretical framework of the news communication profession,reviewing the development of the storytelling narrative of news works from the beginning of Shandong Radio and Television Qilu Channel's "Daily News" program to the era of integrated media,as well as summarizing the features and rules of the relatively mature storytelling narrative of current affairs news at this stage,and supplementing and proving the effect of the broadcast strategy adopted by the announcer host under the storytelling narrative.The fourth chapter seeks to develop explorable,visualized,and operable rules,and attempts to make feasible suggestions for the establishment of standardized standards for the broadcast strategy of current affairs news series from the perspective of storytelling in the industry or trade,so as to enhance the vision and serve the overall situation,and finally form a universal "broadcast strategy" that can be applied to both old and new media,as well as various media platforms involving news storytelling.The final chapter combines the practical experience of the industry with the practical experience of the industry.The final chapter summarizes and reflects on the shortcomings and deficiencies of the current stage of announcer-hosts' broadcast creation in news storytelling narratives in the light of the practical experience in the industry,and discusses the improvement of the normative suggestions summarized in Chapter four to avoid the harm.This paper analyzes the classic cases of news storytelling in current affairs series from the perspective of broadcasting strategy,studies and summarizes the specific technical skills and strategies used by announcer-hosts in news narrative storytelling,and sorts out their overall ideas and the internal logic and norms of specific creation.and makes suggestions for establishing a set of standards that can continue to be applied to traditional media in the era of full media,and even in new media or integrated media mobile still possess advanced and it also helps to build the communication,guidance,influence and credibility of news media and storytelling news.