Research And System Realization Of Website Evaluation Method Based On Link Analysis

With the continuous update and development of traditional media and Internet technology,website construction is particularly important in the informatization strategy of enterprises.The website is the knowledge propaganda and the mass activity network platform,has played the important role in the enterprise information propaganda and the information dissemination work.At present,the establishment of the evaluation index system of website service quality in China has not been comprehensive.Therefore,this paper takes China association for science and technology(CAST)as an example to introduce the establishment of the website influence evaluation index system and the design and implementation of the system.Aiming at the evaluation of the association website,this paper establishes the evaluation index system of CAST based on link analysis.The evaluation system includes two primary indicators(website links and website traffic).Website link index is divided into six secondary indicators,including total number of pages,inbo und link,external link,net work impact factor,external network impact factor and PR value.Website traffic indicators are divided into average daily PV page views and average daily IP page views.Because the relationship between link indicators and website traffic indicators in the link analysis method is very complex,therefore,this paper adopts the grey relational model to calculate the final ranking.Then this paper establishes the manuscript dissemination influence model,the transmission model of manuscripts in traditional media,social media and network media.In order to meet the needs of the evaluation of the influence of the website comm-unication of the China association for science and technology(CAST),this paper establishes the analysis model and visualization system of the influence of the website communication.In this paper,Scrapy distributed framework is adopted to crawl the relevant data of 259 units of CAST(CAST,32 provincial associations for science and technology,210 national societies,and 16 units directly affiliated to CAST).Use the influence evaluation model of this paper to form a periodic list based on websites and articles of each unit.At the same time,it has the ability to provide individualized evaluation service for units,websites and manuscripts.Through model calculation,the calculated data is stored in mysql database.Through back-end server and front-end technology,VueX and Vue.js.make data into a visual chart,and realize large screen visual display of data.Through the website influence evaluation analysis and the system realization,these may provide the support for the CAST website optimization decision-making.