The Reform Of The Central Daily News In 1946

As the Kuomintang's most important party-run news organization,the Central Daily is an important window to examine the Kuomintang's news cause in the 1940 s and even the situation of China's newspaper industry.After the victory of the Anti-Japanese War,the political situation and social environment at home and abroad have undergone tremendous changes.In order to meet the needs of the rapid expansion of bureaucratic monopoly and the change from "political tutelage" to "constitutionalism",the Central Daily has to maintain its status as the mouthpiece of the Party through appropriate enterprise reforms.In 1946,under the leadership of editor-in-chief Ma Xingye,the Central Daily carried out radical reforms in both news business and newspaper operations.How did these reforms unfold? What is its fundamental motivation? What impact has it had on the follow-up Kuomintang news propaganda work and even the entire party-run news cause? Those are important issues that need to be considered and solved urgently.This paper takes the reform of the Central Daily in 1946 as the research object,and uses the research method of combining the quantitative and qualitative analysis to analyze the specific performance of the Central Daily in the aspects of appearance design,editorial content,newspaper layout,characteristics of the supplement,organization and management,advertising management,etc.And this paper also analyzes the motivation of the reform from the perspectives of the personnel conditions,organizational structure,news concepts and other aspects.On this basis,the paper evaluates the fruits and shortcomings of the enterprise reform.Specifically,the first chapter of this paper mainly describes the development process of the Central Daily,and mainly analyzes the transformation of the role of the Central Daily from a local party newspaper to a national party newspaper and its historical process of enterprise reform from the four stages of its founding,development,transition and final reform;The second chapter mainly analyzes the specific reform measures of the Central Daily in 1946 in terms of appearance design,editorial content and characteristics of supplement.Through comparison,it is found that the appearance of the reformed Central Daily is more attractive,and editorial content is freer,and the supplement is more artistic;The third chapter mainly analyzes the specific reform measures of the Central Daily in 1946 from the two aspects of organizational operation and advertising operation,and summarizes the profound influence of deepening the enterprise organizational management and commercial advertising management mode on the Central Daily;The fourth chapter analyzes the motivation of the Central Daily enterprise reform from three aspects: material basis,professional basis and social basis,thus analyzing the important role of talents,professional quality and era background on the development of journalism;The fifth chapter summarizes the achievements and shortcomings of the Central Daily enterprise reform,so as to explore the development law of news organizations and sum up experience for the development of journalism industry at that time.