A Communication-effect Research On Youth Tv Open Class "Voice"

With the vigorous development of society and culture,China's television field has undergone tremendous changes,and various variety entertainment programs have become the main structure of many television stations.Looking at the content of these TV programs,there are not many TV programs about young people.Few TV stations pay attention to the growth and development of the youth group when designing programs.However,CCTV 's integrated channel has chosen a different program development direction from other TV stations,and created the “China Youth TV Open Class” “Voice”,which was released in 2012.Since then,352 episodes have been broadcast.Each episode of the show invites elite representatives from all walks of life in the fields of military,political science,education,sports,business,and other societies to describe their life experiences,lifestyles,and attitudes,etc.,to spread positive energy and influence the values of contemporary youth,and to influence young people's growing up.After the program was broadcast,it was widely discussed by the society.At the same time,the program is also on the Internet platform and has won unanimous praise from the audience.The hot topics caused by the program have also become the theme of Weibo interaction.In the highly competitive entertainment market,it can be a social and economic benefit.The program is not easy.The public course is introduced into the program,and it has a profound impact on audiences at all levels through its dissemination effect and characteristic themes.Reasons,etc.Based on the above background,this article uses the concept of communication effects and theoretical tools,and introduces the " Voice " program as a case study.It conducts in-depth research on the communication effects of program audiences.The research structure of this article is divided into five parts.The specific content is as follows:The first part of the introduction summarizes the research background,research significance,research review,clarifies research ideas and methods,and summarizes research innovation.The second part is mainly the basic theory and related concept definitions.It details the youth TV public lesson " Voice ".The third part designs a questionnaire survey to conduct an in-depth investigation on the spread effect of the "Kai Lea" public course.The questionnaire survey is distributed using an online platform.After the questionnaire is collected,the analysis system is used to summarize the data.The data is comprehensively presented through descriptive statistics,cross analysis,and quantitative analysis.The results of the data are decomposed into cognitive levels and attitudes.Level and behavioral level.The fourth part analyzes the spreading effect of the program " Voice ".Through three matrix radio questionnaires and cross-analysis,the results show that the spreading effect is consistent with the actual market effect.The fifth part analyzes the main reasons for the formation of the program's communication effect based on the perspective of the analysis of the elements of communication,and generally benefits from the advantages of the communication platform,public aesthetics,and program production.It also summarized the optimization plan of the spread effect of " Voice ",and designed an improvement strategy based on the actual situation of the program.At the same time,it can also provide relevant references for other TV programs.Based on the mainstream thoughts of the times and the needs of youth development and development,the TV program studied in this article is based on the mainstream ideas of the times and the needs of youth development and development.It conveys more correct values to the youth audience and promotes the characteristics of the times.It can also better promote the core values of society.Let the television media be a carrier of propaganda and education.