An Investigation Report On The Professional Status Of Anchors Of Yunnan Radio Station

At present,emerging media based on the Internet are constantly emerging and expanding rapidly,which directly affects the survival and development of traditional media.As an important traditional medium,broadcasting is facing problems such as the decline of commercial advertising revenue and the decline of program quality,which is in sharp contrast to the upsurge of Internet audio products.The operation and development of radio stations have entered a critical period of transformation.Influenced by factors such as constraints on the development of traditional media,the domino effect naturally reflects on the anchor of traditional media.As the ultimate externalization presenter of the industry,the anchor of traditional media is experiencing a "low ebb period" in the industry.However,policy guidance and internal reforms in the industry are also encouraging the anchor to have more patience and confidence to meet the challenges.Under the impact of the Internet,how the radio anchor actively faces the challenges has become the focus of this article.By combing the career of traditional media anchors,focusing on traditional radio anchor groups,and reflecting the marks left on the anchors by the transmission laws in the background of the Internet era,this paper explores how radio anchors adapt to the development direction of media,and also provides reference for many radio anchors: while doing their own job well,they have a clear judgment on their own professional environment,and can find a way out and direction under the impact of the traditional media constantly being impacted by the new Internet technology transmission means.This paper takes the presenters of Yunnan radio station as the research object,classifies the presenters into news category and non-news category,analyzes the evolution and transformation of the presenters' professional status under the background of media integration development through investigation and study of the representative figures,and provides practical cases and theoretical analysis for the transformation and upgrading of traditional media,especially radio station presenters in the Internet era.