A Study On The Factors Influencing User Adoption In Blockchain Games

The technology and game are complementary to each other.The electronic game is the result of technology development,and also promotes the development of science and technology.The characteristics of blockchain stimulate the creativity of blockchain in the game industry.The blockchain based games have attracted extensive attention and gained a large number of users.At present,the growth trend of the traditional game industry is slowing down,and there are some problems,especially the dispute about the ownership and trading mechanism of game assets.What's more,the centralization of game system infringes the rights of game users,where users have more complaints.Blockchain technology weakens the rights of traditional game developers and provides a more impartial mechanism for game users.On the other hand,we can promote the circulation and value-added of user assets by means of game asset transaction.Aiming at the vital role of blockchain based games in the application level and the weak points in the research level,this study takes the research of factors influencing user adoption in blockchain games as the topic as the topic.Interview and questionnaire are employed to collects data,aiming to further explore the influencing factors of game users when using blockchain technology and the interaction between these factors.In terms of the technical characteristics of blockchain,the main dimensions of decentralization and perceived security are extracted.In addition,this paper also introduces the concept of flow experience in the field of psychology.Through the flow experience,we can deeply understand the psychological state of users in the process of using blockchain based games,as a supplement to technology perception.It is found that human-computer interaction has no direct impact on perceived usefulness and flow experience,but has a significant positive impact on perceived ease of use.Through its indirect effect,it affects perceived usefulness and flow experience.Perceived security is positively related to perceived usefulness and flow experience;decentralization have positive effect on flow experience;perceived usefulness,perceived ease of use and flow experience are directly affected use intention;but subjective norms will not significantly affect the use intention.Based on the above conclusions,this study puts forward the following four suggestions:(1)consolidate the perceived usefulness of blockchain technology in games;(2)reduce the entry threshold of blockchain game;(3)optimize flow experience of blockchain game users;(4)popularize blockchain knowledge and rectify the misunderstanding of recognition.In this study,flow experience is introduced into the field of user behavior research to explore the psychological perception of game users in the use of blockchain,hoping to provide reference value for the development and promotion of blockchain games,so as to further improve the willingness of game users to use blockchain technology and play a greater role in educating users.