Research On The Characteristics Of Media Convergence Works Of China News Awards

Today,with the rapid development of communication technology,the audience's access to information has changed.The channel for most audiences to obtain information is no longer traditional media,but new media channels.To adapt to this trend,the development of media integration has become inevitable.Media convergence works are welcomed by the general audience for their strong news,timeliness,sharing and interactivity.At present,all kinds of media in our country are actively making efforts to provide audiences with high-quality media convergence works while continuously strengthening media convergence construction.Therefore,it is also necessary for the China News Award,the highest award in China's news conference,to establish a media integration award.This paper conducts a more comprehensive and systematic research and analysis on the media convergence works of the China News Awards,the highest award in China's news session.In this study,the 28th and 29th China Media Awards-winning media convergence news works were selected as the research object,mainly using the literature research method and case analysis method,according to the production process sequence of the news winning works.The characteristics,release platform characteristics,audience interaction characteristics and other four levels are combined with specific cases to analyze the characteristics of their winning works.This article also reflects on how to produce high-quality media convergence works based on relevant analysis.The study found that the content of the China News Awards media convergence works has become clearer in terms of content,more mature in level,and has a correct orientation.It is closely related to the livelihood of the society;the win-win cooperation and ecological operation of the communication platform;in terms of visual presentation,with the assistance of technology,it creates Style experience;in terms of user communication,the new media platform is used for communication,and the passerby focuses on people and establishes deep connections;eventually achieving professional guidance,strengthening the credibility and guidance.We believe that in the future,with the joint efforts of various media agencies,more outstanding media convergence works will appear.