Research On The Development Strategy Of Short Video MCN Mode From The Perspective Of Mobile Internet

Mobile Internet is the technical context for short video content entrepreneurship.The short video industry has enjoyed the initial traffic subsidies and demographic dividends,and disordered growth has been gradually replaced by refined development.The MCN model has become the key to iterative upgrade of the industry.The benign development of the MCN model plays an important role in the healthy development of the short video industry chain.The rise of the MCN model has benefited from the investment support of the capital and short video platforms,the strong technical support in the mobile Internet era,and the conversion of various content creation entities to MCN institutions.At the same time,the development of the MCN model has shown that the overall market size is large but the efficiency is low,and the development level of various institutions is uneven.MCN institutions have major problems such as failure to establish a highquality and stable talent team,difficulty in ensuring the efficient supply of high-quality content,poor in-depth operational capabilities for user behavior analysis,and insufficient independent commercial monetization capabilities.In the era of mobile internet,the development strategy of the MCN model is roughly reflected in four aspects,including innovating talent management mechanism,which focuses on talent-oriented brand selling points to attract stable head content producers,and implements a tailor-made incubation support program for middle-tail potential authors;The establishment of standards for content production,creators must dig deep into vertical fields to output high-quality differentiated original content to serve specific user groups,and the creative talent team must work together to ensure high-quality output of high-quality content;The introduction of innovative technical tools and emphasis on big data thinking,the use of data technology systems should improve operational efficiency and depth;Improving the bargaining power of content based on the importance of user experience.Institutions develop a diversified profit monetization model based on e-commerce and custom marketing.Each organization should innovatively expand profit methods that match its own characteristics.In the era of mobile Internet,short video MCN institutions must pay attention to the cultivation of innovative talents and the use of cutting-edge technology tools,the application of data technology in the MCN model,and the use of creative talents and technologies to promote the healthy development of the MCN model.