Research On VLOG's Communication Ritual View

In 2018,the video version of the blog VLOG,as a short video distinguished from pan-entertainment,recorded the emergence of life-changing audience aesthetics and viewing habits.The instantaneous volume flow of social media in China gradually increased.Less research results.However,there is little research on the ritual spread of VLOG.In view of this,this article takes the “Communication Ritual View”proposed by James W.Kerry as the theoretical basis,takes VLOG as the research object,and adopts content analysis and literature research methods,from the time dimension,symbol dimension,character In-depth analysis of the form and characteristics of VLOG ritualization,in-depth exploration of the value and problems presented by VLOG in the perspective of the propaganda ritual,and suggestions for its future development.The research in this article found that VLOG,as an emerging media form,has become a platform for mass communication while breaking through the circle of friends,and has also become a platform for sharing homology and identity with the audience.In today's diverse cultural demands,VLOG,in order to meet the current social and cultural needs,establishes an ecological circle centered on VLOG through open and free content production,perfect participation interaction mechanism,platform support and perfect participation mechanism.,Built a communication field to share hobbies and beliefs.It is particularly noteworthy that the video bloggers in VLOG,as ceremonial "performers",not only act as a role to convey information and share life,but also spread a culture to the audience from one side and their beliefs and values.Therefore,how to guide the correct values ??and transfer positive energy has become what it should be.As the participants of the ceremony,the audience is immersed in the shared environment constructed by the platform and bloggers.In the shared ceremony,the imaginative community of interactive communication across time and space is built,and the feelings and attitudes are shared through barrages,comments,and rewards.Thereby obtaining group identity,satisfaction and belonging.This article analyzes and points out that the interactive ceremony formed by VLOG bloggers and viewers creates communication conditions with viewers' interests and creates a "video blog social",which should convey the Chinese people's flashing beliefs,beliefs,and correct values,outlook on life,Concept of Love.Regarding theconversion of video blogs into the audience 's daily rituals,practical strategies are proposed.