Research On The Phenomenon Of Foreign We Media Bloggers In China Based On Social Network

In the Internet era,the development of social media has brought tremendous changes to the world.The social mode,lifestyle and information acquisition mode of the public are also changing,and the social media user team is growing.Social media gives individuals the right to export as information nodes.New communicators emerge in a brand-new communication structure.Faced with the vast information flood,a large number of self-Media bloggers play an agenda setting function of mass communication through the accumulation of fans and the increase of traffic.The new content platform and content distribution mechanism make Internet self-Media bloggers “opinion leaders”.The role is more obvious.In recent years,with the further development of global informationization,cultural globalization,further deepening of China's opening to the outside world,and the steady increase in the number of foreign students,the group of foreigners in China who are self-Media bloggers has been growing and their influence has been increasing.With their unique identity and unique content production,they have exerted a subtle influence on cross-cultural communication.The dissemination and interpretation of the social media communication phenomenon of foreign self-Media bloggers in China is the focus of this paper.The author defines foreign self-Media bloggers in China boldly,analyses the group image,content production and operation strategy of foreign self-Media bloggers in China with typical cases,and discusses foreigners from the perspective of users.Based on the user and social influence of Chinese self-Media bloggers,this paper innovatively combines cross-cultural communication and international communication to analyze the interpretation of cross-cultural communication of foreign self-Media bloggers in the process of communication,and explores the practical significance and Enlightenment of the current social network communication of foreign self-Media bloggers in China.This paper is divided into six parts: The first part is about the basic theoretical knowledge of foreign self-Media bloggers in China,including communication environment,group definition,group image and so on.The second part is the interpretation of the works of foreign media bloggers in China,including the characteristics of works,content analysis and narrative characteristics.The third part discusses the operation strategy of foreign self-Media bloggers in China from four parts: content operation,user operation,channel operation and commercial realization.The fourth part interprets the cultural communication of foreigners in China from the perspectives of intercultural communicators,cultural models and communication nodes.The fifth part,based on the questionnaire survey,analyses the influence and effect of foreign media in China from the perspective of the audience.The sixth part reflects on the current social network communication of foreigners from media bloggers in China,puts forward suggestions and solutions,and explores the way of future development.