Research On The Appraisal And Value-added Rate Of Assets In M&A Behavior

With the continuous development of China's capital market and the continuous improvement of the property rights trading market,mergers and acquisitions have become an important way for most companies to expand and enhance their competitiveness.Asset evaluation agencies and their professionals as professional intermediaries also contribute their own strengths to the M & A market.The evaluation result is usually used as the reference basis for the final quotation of both parties to the transaction.The rationality of the result can even directly affect the success of the merger and acquisition.The evaluation results often deviate from the book value of the audited balance sheet of the assessed company,and this deviation is the appreciation rate of asset evaluation.To some extent,the appreciation rate of asset evaluation can serve as an indicator of whether the evaluation result is fair and reasonable,and therefore has also been closely watched by relevant stakeholders.The research purpose of this article is to study the factors that affect the appreciation rate of asset evaluation in the cultural media industry.Through qualitative and quantitative analysis,empirical research will explore the influencing factors.Based on theoretical research,make assumptions and collect11 relevant data on M & A behaviors in the cultural media industry from 2015 to2019 as research samples.Multivariate linear regression is used to determine the influencing factors that affect the appreciation rate of asset evaluation and analyze the reasons.This article finally draws the following conclusions: In the culture and media industry,connected transactions,payment methods,valuation methods and net profit margin of assets will have a significant impact on the value appreciation rate of assets,while the type of mergers and acquisitions,the industry rankings of assessment institutions,The impact is not significant.In the evaluation practice,the evaluation agency and its professionals must fully recognize the complexity of the evaluation process,the evaluation results are affected by various factors,and the value-added rate of asset evaluation is a result of a comprehensive effect.The theoretical and practical circles of evaluation should Strengthen the research on the influencing factors of the appreciation rate of asset evaluation to improve the fairness of the evaluation results and contribute to the construction of the evaluation business.