Corporate Valuation Of Online Video Websites

Due to the rapid development of the Internet industry,all walks of life are now changing to the form of the Internet,and the "Internet +" model has gradually become a strong driving force for China's economic development.Online video sites are under Internet technology is a booming industry,with the advantages of don't need a specific time and place,has gradually become the preferred way of people to watch the video content,online video platform is in constant development in the process of formed its own model of development and competition situation,gradually become a gradually mature Internet industry,the online video sites are creating value,so the scientific and objective to evaluate the enterprise value of online video sites also became the focus of attention.As the development of online video websites is affected by the industry's own characteristics and market risks,traditional enterprise value valuation methods have their limitations in the evaluation of video websites.Based on the rapid development of the Internet industry,this paper studies and analyzes the evaluation methods of the enterprise value of online video websites.In terms of theory,this paper studies the development status and future trend of online video websites,profit model and industry characteristics,etc.,to analyze the limitations of traditional valuation techniques in enterprise valuation of online video websites.Put forward besides according to the basic financial indicators,shall also be in the light of the characteristics of online video sites,according to the online video companies unique patterns and life cycle,a focus on online video users the greatest influence enterprise value,the introduction of user value,customer value model is constructed to improve the value of online video sites,by measuring the user in the use of the site of the entire life cycle for the value of the site as the root of the enterprise value of online video sites.In practice,using i QIYI company case analysis to evaluate the value of online video sites and user value method to provide more reliable practical application,and the assessment results and the appraisal base date enterprise value were analyzed,verify the validity of the user value method,and online video sites of enterprise value assessment methods of improvement and innovation to provide data support.