A Study On Narrative Strategies Of Youth Health Preservation Information On Sina Weibo

With the rapid development of economy and society in recent years,while the young people are gradually becoming the mainstay of the society,they have generated more demands in the field of health care,which has been paid more attention by the middle-aged and the elderly in the past.Nowadays,young people can get more information about health and fitness on social media platforms.But the quality of the information,the effectiveness and influence of the communication and so on can not all get good evaluation and feedback.How to make good use of the social platform represented by microblog to carry out healthy communication and expand its communication influence has become a problem that attracts much attention and needs to be solved urgently.In this paper,five micro-bloggers were identified as the "key influencers" of this study by the social network analysis method,some micro blogs related to the health preservation of young people were randomly selected as the main research content.Based on the health communication narrative theory,this paper determines the specific analysis framework,then analyzes the content characteristics of these health information,and finally concludes the effective microblog content construction strategy.The purpose is to help health communicators better utilize the micro-blog platform for health communication and further expand the research on health communication on social media.The research finds that: Firstly,users,as nodes,have different positions and central attributes in the whole microblog network relationship structure,which plays a crucial role in establishing the position of "key influencer".However,in addition to the location attribute,the content feature of microblog plays an important role in spreading influence;Secondly,the health and fitness information on microblog presents some distinct characteristics,including the new changes in the influence of whether the microblog is original to the communication influence,and the health and fitness diet has become the main content of the current health and fitness information on microblog;Thirdly,different types of bloggers have different tendencies in the narrative strategy of microblog's healthy content,including narrative category,narrative role,narrative mode,narrative framework and so on.However,in general,the reason why the five bloggers are able to excel in communication influence is inseparable from their ability to flexibly arrange narrative categories and roles according to different themes and contents and their own positioning attributes.At the same time,the narrative way of entertainment and the framework of harvest are more effective in the healthy communication of young audiences.In general,social media platforms,on the one hand,carry a large number of relationship networks,and on the other hand,they also contain many narrative texts with research value.In this paper,young people's health as an opportunity to carry out a relatively shallow exploration of the above two aspects,looking forward to more scholars to carry out more detailed and scientific research.