The Challenges And Countermeasures Of Ideological And Political Education In Colleges And Universities From The Perspective Of Network Public Opinion

As the information medium with the highest usage,the network is gradually becoming the main way for teachers and students to obtain information.With the characteristics of all-round,multi-dimensional and real-time free interaction,the network spreads people's daily views and emotions rapidly in the seemingly unconscious,and develops into a tendentious public opinion in the network without the guidance of authority.Then it spread to the real world through the social attributes of Internet users,and finally evolved into public opinion,which affected the development of ideological and political education in colleges and universities.It is an important task for colleges and universities to study the characteristics of network public opinion and how to carry out the work better under the influence of network public opinion.Network public opinion mainly includes the instantaneous and sudden public opinion,the concealment and dispersion of the subject of public opinion,the freedom and irrationality of the subject's expression,the complexity and diversity of the content of public opinion,the interactivity and immediacy of the dissemination of public opinion,the extensiveness and uncontrollable influence of public opinion,etc.It has a profound influence on the function of ideological and political education.From the perspective of active utilization and scientific development,it can be found that network public opinion enriches the content system of ideological and political education,improves the educational means of ideological and political education,and expands the educational object of ideological and political education.But at the same time,it also has an important influence on the effectiveness of ideological and political education,educational environment,authority status and so on.Therefore,under the influence of network public opinion,it is of great practical significance for colleges and universities to strengthen ideological and political education.With the network public opinion makes the ideological and political education environment of colleges and universities become more and more complicated,colleges and universities also face many challenges in the process of carrying out ideological and political education activities.For example,the instantaneous and sudden public opinion requires colleges and universities to strengthen the timeliness of ideological and political education;the concealment and dispersion of the subject of public opinion and the difficulty of guiding ideological and political education in colleges and universities;the freedom and irrationality of subject expression is not conducive to the improvement of college students' self-discipline consciousness;the complexity and diversity of public opinion content weaken the influence of mainstream ideological education;the interactivity and immediacy of public opinion dissemination challenge the efficiency of resolving public opinion crisis;the extensiveness and difficulty of public opinion and require colleges and universities to perfect the coping mechanism of network public opinion will become an unavoidable problem in ideological and political education.On the basis of deeply grasping the influence of network public opinion on ideological and political education in colleges and universities and the challenges that colleges and universities face in carrying out ideological and political education,this paper probes into the path choice of ideological and political education in colleges and universities from six aspects:the timeliness of ideological and political education,the help of network public opinion to ideological and political education,the ability to study and judge college students' network public opinion,ideological education,network public opinion crisis management and the establishment of network public opinion response mechanism.By improving the timeliness of ideological and political education in colleges and universities,using the function of network public opinion to help ideological and political education,constantly enhancing the ability of college students to study and judge network public opinion,building the position of network ideological education in colleges and universities,building professional network public opinion crisis public relations team,establishing and perfecting the coping mechanism of network public opinion in colleges and universities.