Research On The Red Culture Education In Universities From The Perspective Of Communications

Red culture is the product of Sinicization of Marxism.It not only carries the essence of fine traditional Chinese culture,but also embodies the crystallization of the wisdom of Communists and represents the deepest spiritual pursuit of the Chinese nation in the new era.Red culture is a high-quality educational resource.In recent years,universities have carried out red culture education for college students,with remarkable results.However,in-depth analysis shows that there are still some issues in the red culture education in universities.Red culture education is not only an ideological and political education activity,but also a cultural dissemination activity.The study of red culture education in universities from the perspective of communication,on the one hand,innovates the research perspective,and breaks out of the limitations of research confined to a single discipline;On the other hand,the application of interdisciplinary theory makes countermeasures more targeted,which is conducive to improving the effectiveness of red culture education in universities.The paper is divided into introduction and chapter one to four.Starting from the red culture theory and the basic theory of communication,this paper expounds the necessity of using the communication theory to study the red culture education in universities.The theoretical combing lays the theoretical foundation for this study.Through the interpretation of red culture education in universities in the whole process of each element,including the subject of communication,the audience,the content,the environment and the media,this paper analyzes the four basic modes of dissemination of red culture education which are widely used in universities.Through further questionnaire and interview survey,we find out that the current red culture education in universities has achieved certain results,but there are also some objective problems,such as insufficient internal impetus for the dissemination of red culture education,ignoring individual needs,lack of good communication atmosphere,and insufficient carrier application.The effective countermeasures are to enrich the contents of red culture dissemination,to optimize the environment of red culture dissemination,to innovate the carriers of red culture dissemination,and to perfect the management system of red culture dissemination,so as to truly enhance the quality of red culture education in universities.The above research provides a reference for the future development of red culture education activities in universities from the perspective of communication.It is hoped that universities can make good use of red resources,tell red stories and give full play to the educational value of red culture.So as to better realize the goal of cultivating people with morality,achieve ideal educational effects,and keep the red gene alive in university campus in the new era.