The Campus Culture Features Of Local Universities In The New Era Research On Construction And Communication Strategy

To explore and construct the new era of local university campus culture connotation of new way and new method,the local university campus culture connotation construction and spread,into the measures for promoting the development of the new era of socialist culture with Chinese characteristics,has the very vital significance.Local university campus culture connotation construction and communication has always been to create brand image is an important part of the local university,xi jinping,general secretary put forward a new era of socialism with Chinese characteristics,and for the new era put forward new requirements to the construction of socialist culture with Chinese characteristics.As an important position for the construction of socialism with Chinese characteristics in the new era,local universities should shoulder the important mission of developing and disseminating the socialist culture with Chinese characteristics.But,for a long time in China in the local university campus culture connotation construction of meaning expression,stays on the original fixed mode,the lack of a adapt to the new era of development needs of the local university campus culture connotation construction theory system and communication strategy,lead to the local university campus culture is not distinct,the connotation of the fuzzy and the lack of targeted communication strategy;These existing situations and problems greatly affect and restrict the transmission of historical and cultural heritage and brand image of local universities.This paper is guided by the idea of "innovation,coordination,green,openness and sharing",which was put forward at the fifth plenary session of the 18 th CPC central committee of the 18 th CPC central committee.In brand communication,integrated marketing communications,positioning theory and the theoretical basis of visual communication,in the new era of China's local university campus culture connotation construction and communication strategy as the breakthrough point,analysis and put forward our country regional features of university campus culture connotation construction and the existing problems and countermeasures in the process of spread.Main content: the development status quo and current situation of the campus culture characteristics of the local universities in the new era;The connotation construction and communication strategy of the campus cultural characteristic of local universities in the new era;The implementation path of campus culture characteristic communication strategy of China's local universities in the new era.This study by the new era of China's local university culture connotation interpretation have put forward the overall connotation construction train of thought and idea,and based on the communication strategy and implementation measures,will promote the new era of China's regional characteristic construction of university campus culture and brand image communication,make the local university campus culture connotation construction in our country and brand image communication better adapt to the new era of development needs,and along the orbit of scientific,healthy and orderly development.To provide theoretical references and Suggestions for the government and the school in formulating the connotation construction and communication strategies of the campus cultural characteristics of local universities in the new era.