The Study Of CBA Culture Communication From The Perspective Of New Media

Nowadays,mobile Internet interconnects all aspects of people's life,with the convening of the third Internet Summit,China has entered an interconnected power.Under such a large background,the emergence of all kinds of mobile media is affecting people's cultural life.At the same time,it also affects people's understanding of sports culture.As the most widespread carrier of network communication,the new media will play a leading role in the future of basketball culture communication.Therefore,the use of new media's propagation characteristics and advantages can be applied to CBA basketball culture transmission,which has a certain reference value for the development of Chinese basketball culture.In this paper,objective and comprehensive research of China's CBA basketball culture in terms of elements,characteristics and path has been conducted from multi-angle and multi-dimension under the new media environment by using the method of literature,logical analysis,comparison research and other research methods.First of all,the formation of CBA basketball culture has been discussed from the aspects of material,system and mental.Furthermore,the current situation of CBA basketball culture transmission has been studied according to the essential point of literature review and the existing problems related to the CBA basketball culture's spread and development have been found out.Then,the definition of new media environment and the related features were analyzed and compared with the traditional media analysis,summed up the new media environment from multiple angles of CBA basketball culture dissemination and the development tendency.Then take the application of new media for basketball culture transmission as the core to get support data by interview,questionnaire and web to discuss how to apply the new media's propagation characteristics and advantages to basketball culture transmission.It also makes logical deduction for the evolution of CBA culture in the new media environment.Finally,the characteristics and advantages of the application of new media in CBA basketball culture are introduced and the paper puts forward the main strategies of CBA basketball culture communication under the new media environment in China.The research results show that under the lead of modern science and technology,further standardizing the new media platform such as improving and standardizing sports communication platform,building higher-quality and characteristic sports sites is an important task in the current basketball culture.At the same time,accelerate the establishment of basketball culture network communication management system and increase the league culture packaging and publicity,give full play to the role of the new media to improve league broadcast quality,time and amount,the cultivation of high quality culture,through real-time interaction new media increased levels of service to the fans is an important path to the new era of CBA basketball culture communication.In order to further promote the development of the new media industry prosperity,especially under the background of economic globalization,strengthening the media industry,sports economy industry and the basketball network related industry,and ultimately adding new impetus to promote the mutual development of basketball culture and sports economy,sports industry and basketball network industry.