Research On The Development Of Ancient Books Digital Collection Under The Background Of Media Convergence

Under the background of media fusion,various digital collections of ancient books have been launched by publishing institutions and digital collection platforms through independent development and cooperative development.Thanks to policy,technology,content,branding and other factors,digital collections of ancient books have mushroomed,gaining the recognition of many consumers.Its arrival also brings more possibilities to the ancient books publishing industry: in the field of ancient books publishing,it helps to protect the legitimate rights and interests of publishing organizations and creators;In the distribution of ancient books,new distribution channels have been opened.In the protection of ancient books,the construction of intelligent storage space for ancient books;In the area of ancient book binding design,more suitable for the modern aesthetic.At the same time,the arrival of digital collection,also let the number of ancient books Qu Gao and Widow "live" with digital technology,promoted the dissemination of ancient books.However,as a new thing,the digital collection of ancient books still faces many problems.In the supervision,due to various kinds of supervision deficiencies,leading to the lack of copyright,private speculation,rights and interests protection,etc.In the content,homogenization is serious,it is difficult to show the profound cultural connotation of ancient books.For the dissemination of ancient books content,due to the limited technical ability of ancient books publishing institutions and insufficient capital attention,compared to other types of digital collections,the development of digital collections of ancient books is relatively slow.In terms of social impact,digital collections are oversubscribed to by some consumers due to their fashion-forward nature.In the long run,some consumers will be affected in the concept of consumption,values.To solve these problems,all sectors of society need to work together.In terms of supervision,the formulation of laws and regulations should be based on the logic of the rule of law and the integration of blockchain technology.At the same time,the authorities,trade associations and platform parties should work together to construct a collection value assessment system to avoid more clutter from the source.In the content,in addition to grasping the three attributes of the digital collection of ancient books,we also need to concentrate on the advantages of ancient books publishing resources,actively in line with the needs of young people.In the dissemination of ancient books,ancient books publishing institutions need to strengthen the research and development and application of technology,but also change marketing methods,and attach importance to the construction of private traffic.In terms of social influence,we should give play to the role of public opinion guidance by the official media to guide the vast number of consumers in shaping the correct consumption concept.