Research On The Self-presentation Of College Students On Mobile Short Video Platforms From The Perspective Of Media Context

In the era of new media,the space of human activities has been continuously moved from the real society to the virtual world,and the self-presentation and interaction of individuals have broken through the traditional pattern.Under the vision of Meyrowitz's "media situation theory",as a new medium,short video,a product of the Internet,reconstructs new social scenes and derives new user presentation behaviors and platform economic behaviors.The current development of 5G technology has given short videos a strong radiating power,and the information flow distribution logic behind it and the participation of the whole people have changed the overall media ecology.The group of contemporary college students grew up during the rapid development of the Internet.They are a generation that pursues individuality,desires attention,independent thinking,but sometimes cares about the eyes of others,and intermittently contradicts themselves.The vast majority of them are security guards watching the fire across the digital divide.They use various social software proficiently and can always quickly adapt to the gameplay of different platforms,find their own space in the huge space of the Internet,and unfold their own narratives.Of course.College students start a new entertainment festival in the new online virtual social field,with the help of virtual stage technology,mobilize their creative cells,and show their ideals in a dynamic 15-second video.This research takes the self-presentation of college students on the short video platform using Douyin as an example.It mainly focuses on questionnaire surveys and in-depth interviews of college students' Douyin users,supplemented by the analysis of the content of college students' Douyin videos,and analyzes the content of college students on Douyin.The user's performance types are sorted and sorted out,the factors affecting the self-presentation of the target research object are refined,the psychological motivations of sharing and hiding are analyzed in depth,and the radiation effects of the current social state are summarized.Douyin creates an immersive experience atmosphere and weakens the perception of the passage of time;extends the performance stage and expands the interactive space between audiences and performers;provides convenient symbolic stage settings and lowers barriers to entry;finally,through precise personalization Algorithm distribution to meet the two-way needs of performers and audiences.On such a virtual stage,there is a close relationship between the group viewing of the exhibition and the performance of college students,and there is a significant difference between the length of viewing time and the frequency of release;they regard sharing and recording as an important theme of Douyin performances,and show their interests,hobbies and life through the screen.After a few moments;they pay attention to the image of "me in the screen",boys and girls are happy to present the exquisite selves after decoration;they take the initiative and positively the main melody.They mostly appear alone and enjoy the freedom and comfort of being alone and beautiful;they tend to be in Douyin Sing a positive and positive theme,stay happy and confident.Based on the descriptive combing of the commonalities of the presenting behavior,the study found that the self presented by the college students on the Douyin stage is usually the "ideal self" of the impression finishing,and they will consciously express themselves through the reality;they use the background behavior to make When the audience sees a more "real" self,they will also form a virtual drama class with fun and fate as a link due to the "same style" of the video content or the "same sympathy" in the comment area.Various presenting characteristics are derived from the dual effects of internal and external factors.The internal cause is the coordination between the self and the role of college students,meeting entertainment needs and enhancing self-identity while avoiding the embarrassment of the central district.External factors come from audiences and platforms.They care about the collective presence of a large number of audiences who are constantly on the scene.They are also attracted by the new form of content monetization of "scene+content+social" under the attention economy.At the same time,the power of algorithm also played a significant role in it.Behavior has an impact,and the self-presentation of college students on the Douyin stage has a positive and negative effect on themselves.On the one hand,this is conducive to promoting the society to focus on youth values,breaking the established stereotypes of college students,highlighting their distinctive personalities,and transforming the flowers and applause harvested on the online stage into the nourishment of real positive emotions.On the other hand,college students' long-term immersion in virtual short videos reveals the tendency of behavioral alienation,and they are likely to become "containers" indulging in image culture.They are also panicked after spending time and neglecting reality,triggering anxiety under the "saturation" of time and space.