Self Image Presentation Of College Students On Mobile Short Video Platforms

With the advent of the mobile short video era,Douyin has become a new way of life.It not only suffices people's fragmentation time,but also continuously enriches the interaction between people and friends.By controlling the self-image presentation,the user presents the self-image in Douyin,so that the presentation result is more in line with his own expectations,and meets the user's needs of self-disclosure,entertainment and socializing.According to relevant surveys,the college student group has become the basic user group of Douyin due to its large number of users on Douyin,the time of use and the long frequency of use.This article is based on the theory of pseudo-drama,taking college students as the research object,using vibrato as the research carrier,using questionnaires,in-depth interviews and other research methods.3.Research on the process of self-image presentation to explore the impact of this self-image presentation on individualsThrough quantitative research,it is concluded that the self-presentation of college students is more diverse and positive.The types of self-presentation are divided into three types: positive ideal,concealment,and negative generalization.On this basis,combined with the combing of relevant literature,the factors that influence the choice of self-presentation types are divided into individual internal factors and social situation factors,and explore the correlation of different factors on the selection of self-presentation types on the vibrato of college students.The study found that college student users are more keen to show their images in the use of Douyin and the displayed images are different from those in reality.Second,the types of self-presentation chosen by men and women are different,and factors such as individual internal and social contexts have an impact on the choice of self-presentation by college students.Quantitative research has solved the content,type and motivation of self-image presentation,but behavioral research cannot deeply explore the presentation path.How to perform self-image presentation on the vibrato of college students needs qualitative research to solve.The research will use a semi-structured interview method,combined with the presentation type of the college student group and the internal and external motivations that affect its choice type,to study the process of the college student group's self-imagepresentation on vibrato,which is divided into self-cognition,self-performance and feedback regulation.Stage.The self-cognition stage is the initial stage of self-image construction,which is the stage setting of the front desk for college students according to the selected self-presentation type and vibrato propagation characteristics;the self-performance stage is an important stage of self-image construction.In this stage,the individual will encounter the reshaping and integration of social roles,the collision of the real self and the virtual self;the feedback adjustment stage is the final stage of self-image construction,and the individual will be based on the media attributes of the vibrato and the feedback mechanism and " The"present" audience interacted to patch up the performance to shape an idealized self.Finally,based on the research conclusions,due to the educational background of the college student group and their familiarity with cyberspace,even though the vibrato prevention mechanism is weak,the research shows that the college student group has not caused emotional dependence and self-deficiency due to excessive addiction on vibrato.However,more of his self-image is to enhance self-identity,an idealized self-extension and the expansion of social interaction.At the same time,the author integrates the views of scholars and puts forward the deficiencies of this study to provide reference and reference for later researchers.