| The rise of the mobile Internet and the visual economy is driving the advent of the short video era.As the main force in the era of electronic information,college students have become the main user group of mobile short video apps.Through the public opinion and actual cases generated by the development of the short video APP so far,it can be found that the impact of mobile short video APP on college students’ values is a problem that the society pays close attention to.In order to make college students suitable and appropriate in the process of using the mobile short video APP,and to meet the objective laws of ideological and political education in universities and have practical operability,it is necessary to bring mobile short video apps to college students The impact of the impact and countermeasures will be studied in depth.Based on the existing research in academia,this paper makes full use of research methods such as literature,case analysis,and questionnaires to conduct related research on this issue.In the course of the discussion,the article draws on the theory and method of network ideological and political education as a theoretical reference,and conducts empirical research on the use of mobile phone short video APP by students at Nanchang Hangkong University.The article first sorted out the conditions,development context,current status,characteristics,and existing problems of mobile short video APPs,launched a comprehensive investigation on the daily habits,self-restraint ability,and influence of college students using mobile short video apps,and proposed mobile short video apps Positive impacts on college students also bring negative impacts.These negative impacts mainly include "the spread of low-quality and vulgar videos,affecting the cultivation of college students’ values",the negative effects of online influences,affecting the true dream-seeking path of college students,"indulge in short video entertainment,and waste time " The best time for college students " is three aspects.Based on this,the article made an in-depth analysis of the reasons why mobile short video APPs have an impact on university students’ values.It is believed that there are four main factors,namely," legislative flaws,short video platform supervision is not in place ",and a bad society is pervasive.There are loopholes in online education " "Insufficient innovation in network ideology and politics in colleges and universities,single education mode " and " weak awareness of self-discipline of college students,lack of directional protection measures ".Based on this,the article concludes from "fine campus ideological and political management,correctly guiding the normalization of college students’ campus network life","precise online ideological and political education,and effective use of the advantages of the mobile short video APP" "precise service target,to establish a direction for contemporary college students " Three aspects discussed solutions. |
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