With the continuous development of international relations,the interdependence between nations has become increasingly close,and the era of interaction and symbiosis has gradually entered.The important role of cultural factors in international relations has become increasingly prominent.The fields of national cultural security and cultural soft power have become theoretical growth points for scholars of international relations.The new era background provides a special international environment for the development of cultural diplomacy,and also puts forward new requirements for related research on cultural diplomacy.The establishment of the mechanism is a fundamental element in the development of cultural diplomacy.The United States is currently the most skilled country in applying cultural diplomacy,cultural diplomacy mechanism is relatively perfect.It is unparalleled by other countries in the establishment of the management mode of cultural diplomacy,role participation,legislation and financial allocation.Since the formal formation of the United States cultural diplomacy mechanism in 1938,gradually perfect and form a unique "American model ",that is,the development of cultural diplomacy is dominated by the "3+7 management mode ",fully mobilize unofficial factors,attach importance to legislative guarantees and stable financial support.The maturity of the mechanism determines the successful practice of its cultural diplomacy.In its modern development also play a role in improving the international image,the important role of promoting national influence,striving for ideological space and cultural heights,and enhancing national attraction.The United States has become the world’s leading power because of its cultural diplomacy,whose success lies in the rationality of its operating mechanism.The Fulbright Program is the micro basis for analyzing the American cultural diplomacy mechanism.The mechanism setting of the Fulbright project is the symbol of the maturity of the American cultural diplomacy mechanism.Its mechanism is driven by culture and education,with "3+7" official and unofficial as the main responsible agency,with domestic and foreign two-line "two-way" training,with three bills to provide compliance.Although the project has been characterized as political and instrumental in the development of different periods of time,it cannot deny its important role in promoting world peace,promoting mutual understanding and enhancing the national strength of the United States.The evaluation of the Fulbright Program varied and had a different purpose.The sexual criticism,but also to its benefit.But only from the project mechanism setting,its setting has the rationality,is the reference study place.The article does not judge and judge the cultural diplomacy of the United States or the project,and purely analyzes its development and mechanism operation from the angle of theory,and extracts its essence for my use.Seeing wise and thinking together,seeing unkind and introspecting also.Through the analysis of the American cultural diplomacy mechanism,we can find the best ones to learn from each other,to find their own shortcomings and to provide reference for the efficient and sustainable development of the Chinese cultural diplomacy mechanism. |