Research On The Application Of Calligraphy Art In Poster Design

With the development of The Times,the characteristics of national localization have become increasingly prominent in poster design.As one of the forms forming languages,the art of calligraphy is not only the carrier of information,but also the constituent factor of the aesthetic feeling of poster form.The application of calligraphy art in poster design is reflected in the exploration of configuration,schema,modeling and so on.Taking calligraphy as the design element,it explores the application design that reflects cultural tradition and national characteristics,And with poster design as the practice,the form and style of calligraphy are combined with illustrations to present creativity and connotation.first of all,this thesis straighten out the related theories of calligraphy art and poster design,on this basis,This thesis explores the formal aesthetic feeling of calligraphy art in poster design,and analyzes the different aesthetic characteristics of calligraphy art in poster design,such as the beauty of lines,artistic conception and space,in addition,it explores the modeling and expression of its pen "shape",pen "meaning",pen "ink" and pen "method" to enhance the aesthetic artistic conception and cultural connotation of poster design;Secondly,based on the combination of theory and practice,this thesis discusses the plasticity of the combination of calligraphy art and poster design from three aspects: design method,function and effect,and application practice in poster design.Finally,taking Qingdao tourism culture as the practice object,that carried out a series of poster design to explore the creative practice of calligraphy art in poster design,so that calligraphy art can be more widely applied in poster design,which not only broadens the development space of calligraphy art,but also enhances the cultural connotation and aesthetic taste of poster design.