Research On The Application Of Heterogeneity And Same Structure Theory In Poster Design

The theory of heterogeneity and isomorphism is derived from Gestalt psychology and has a history of hundreds of years.It is generally believed that "heterogeneity and isomorphism" means that objective things of different materials are combined to form a new thing.This is a superficial understanding of "isomorphism".Arnheim introduced the heterogeneity and the same structure into the art,and made a deeper interpretation of it,which had a profound impact on all disciplines of art.After years of development,the theory of heterogeneity and isomorphism has been involved in many fields of art,but there’s very few applications in design.This article aims to explore the current situation and future direction of the application of the existing heterogeneous and isomorphic theory in various disciplines by horizontal comparison and vertical combing.The first chapter takes the main concepts of Gestalt psychology as the entry point,and roughly introduces the traceability,development and current situation of the heterogeneous structure theory;the second chapter uses the heterogeneous structure theory to apply the practical theory in individual disciplines as the research basis and analyzes how does the theory of heterogeneity and isomorphism play out and operate in different disciplines,and try to sum up a set of universal application mechanisms of "heterogeneity and isomorphism" on this basis;the third chapter will combine the law of poster design development,and compare this general mechanism with the law of poster design,and try to get the complete application process of heterogeneous and isomorphic theory in poster design discipline;the author will use original design in the last chapter for further practical application description,and finally a conclusion that is slightly instructive for the field of design practice is reached.